SISTRIX: The SEO analysis tool explained in detail

If you want to be visible online, whether with a blog, an online shop or a company site, there is no way around professional SEO tools like SISTRIX. They not only provide you with bare figures, but also show you exactly where your website is, how it is performing, which keywords have potential, where there are technical errors and how you are doing compared to the competition. After all, visibility in Google search results doesn't happen by chance. It is the result of hard work, strategic decisions and above all: data-based optimization.

SISTRIX overview: functions and modules explained in detail

SISTRIX is not an off-the-shelf SEO software. It is a modular toolbox that is precisely tailored to the needs of SEO professionals and online marketing managers. Regardless of whether you work as an SEO manager in a company, manage an agency or want to bring your own blog forward: The SEO tool provides you with all relevant information to make well-founded decisions.

An overview of the tool's core modules:

• SEO module: Here you can get comprehensive data on keyword rankings, visibility, competitive analyses, snippets and SERP representations. Ideal for targeted content optimization and strategic SEO planning.
• Link module: This module analyses your backlink profile in detail. You can see which pages link to your site, how strong those links are, and whether they've been added or lost. Particularly helpful for sustainable link building.
• Ads module: In the Ads module, you'll find insights into your competitors' Google Ads activities: Which campaigns are running, which ad formats they use and how successful they are — valuable for optimizing your own SEA strategy.
• Social module: The social module provides you with detailed analyses of your social media presence. You can see which content performs well, on which platforms you are visible and where there is still potential, including comparison with the competition.
• Optimizer module: Here you can get support with the technical on-page analysis of your website. The module uncovers typical SEO errors such as missing meta descriptions, duplicate titles or unreachable pages and helps you to sustainably improve the technical basis of your site.

With this wide range of functions, SISTRIX clearly stands out from many other tools. In particular, the deep integration of data, the focus on practice-relevant key figures and the intuitive user interface make the software one of the market leaders among SEO tools in German-speaking but also internationally.

What is SISTRIX anyway?

SISTRIX was founded by Johannes Beus, one of Germany's best-known SEO experts. It was originally intended as an internal tool to keep an eye on the visibility of websites. But it quickly became apparent that other SEO professionals and agencies were also interested in the data. This is how an internal assistant developed into one of the best-known SEO platforms in Europe. Today, SISTRIX is one of the absolute market leaders in SEO analysis, and with good reason. It is therefore not surprising that SISTRIX is now used not only in Germany but also in many other countries. The toolbox already covers SEO data from over 30 countries, which is a huge advantage, particularly for international websites and companies with multiple target markets.

From the outset, the focus was on providing data that was as transparent and comprehensible as possible. Unlike many other SEO tools, which sometimes work with values that are difficult to interpret, SISTRIX values simple visualizations, clear key figures and a structured interface. The goal was and is to provide both beginners and professionals with a reliable tool with which SEO decisions can be made based on facts.

What makes SISTRIX different from other SEO tools

The SEO industry is full of tools, from all-rounders to specialists in individual areas. So what makes SISTRIX special? The analysis focuses primarily on visibility, usability and detailed data analyses. Many tools cover various areas on the surface, while SISTRIX focuses specifically on comprehensive evaluations, in particular when it comes to visibility index and SERP analysis.

An example: With SISTRIX, you can see exactly how your domain has developed day by day over the last few years. This is also particularly exciting with Google Updates. In this case, SISTRIX automatically marks when important algorithm changes have taken place. In this way, you can see at a glance whether an update had positive or negative effects on your site and can derive appropriate SEO measures. In this way, you can quickly decipher the secrets of success relevant to your website and achieve long-term SEO success.

Another major advantage here is the data quality of SISTRIX in particular. SISTRIX crawls SERPs with extremely high frequency and offers you up-to-date and reliable ranking data, and the tool also scores points when compared to the competition. At any time, you can analyze which domains are performing better in your niche, which content is ranking particularly well and where you still have some catching up to do.

And lastly: Support. With SISTRIX, you're not on your own. There are regular free webinars, tutorials, a comprehensive wiki and direct contact with the support team if needed. All of this makes SISTRIX a real power tool for anyone who not only does SEO, but really wants to understand it.

SISTRIX Visibility Index: The heart of the analysis?

The SISTRIX visibility index is probably one of the best-known key figures in the entire SEO industry, at least if you've already had contact with the tool. But what is actually behind it? It's simple: It's a computational key figure that shows how visible a domain is in Google search results. To do this, SISTRIX analyses the top 100 rankings of over 250,000 keywords on desktop and mobile every week and uses this to calculate a weighted visibility indicator.

The trick: It's not just about whether your page appears on Google, but how prominently it is placed there. A ranking in 1st place logically brings significantly more clicks than 9th or 10th place. This is exactly what is taken into account in the visibility index, as is the search volume of a keyword. The key figure is therefore an ideal indicator of how well your SEO measures are working. If the index rises over weeks or months, you've done everything right. If it falls suddenly, for example after a Google Core update, you should urgently analyze what happened.

Visibility index: How to interpret the key figure in a meaningful way

The SISTRIX visibility index is a powerful indicator, but only if you know how to interpret it correctly. A common mistake that many people make: They see the index isolated. It must always be viewed in context, for example in comparison with the competition or over time. A sudden drop doesn't have to immediately trigger an alarm. Perhaps a seasonal keyword isn't that popular right now. Perhaps Google changed a SERP layout, causing click distributions to shift. Or maybe you've simply been replaced by a featured snippet, even though your content is still number one.

In addition, not every point in the visibility index is worth the same. An increase of 0.1 points for an established domain with already high visibility is significantly more difficult to achieve than with a new website. The scaling is therefore logarithmic. That's exactly why you should always look at your visibility index in relation to your competitors, and SISTRIX offers you excellent comparison options. For example, you can view historical visibility histories for your own domain as well as for any other website. This allows you to immediately see where there have been ranking changes and who is currently gaining visibility on Google and why. Anyone who regularly analyses here not only understands their own performance better, but also gets valuable insights about the market and its dynamics.

What is a “good” visibility index?

A good visibility index depends heavily on the industry, the market, and the size of your website. A local service provider site in a niche will most likely never achieve a visibility index of 20 or more, which is more for large publishers, portals or e-commerce giants. But smaller websites in particular, with an index of 0.2 to 1.0, for example, can generate enormous flows of visitors if they are well positioned for relevant search terms.

As already mentioned, the individual context is decisive here:

• How has your visibility developed over the last six months?
• Which SEO measures have you implemented and how are they reflected in the index?
• How are you doing compared to the competition?

The SISTRIX Toolbox answers exactly these questions with crystal-clear data, understandable graphs and practical preparation. That's why our tip from daily SEO work at this point is: Don't use the visibility index as a KPI for measuring success in the short term. It is a strategic value for making long-term developments visible. For short-term performance checks, you should also look better at individual keywords, click numbers from the Google Search Console or conversion data from your analytics tool.

SISTRIX SEO module in detail: keyword rankings, visibility & on-page analysis

Keyword rankings & keyword gap analysis

The SEO module provides detailed insights into your current keyword rankings, visibility history, and the development of your domain. You can analyze which keywords your website is ranking for and identify potential that has not yet been tapped.
Thanks to integrated keyword research, you can also find new relevant search terms — including search volume, competition, and potential SERP features such as featured snippets or sitelinks.
A special highlight is the Keyword gap analysis: SISTRIX shows you which keywords your competitors are already ranking for, but you are not yet. This is a valuable tool for closing content gaps in a targeted manner.

Technical SEO analysis & on-page optimization

The module also checks the technical quality of your content. You can see at a glance whether meta descriptions are missing, title tags have been assigned twice, pages are unavailable or snippets remain unused.
The evaluation is carried out for both desktop and mobile visibility. This allows you to make targeted optimizations for different types of devices — a decisive advantage at a time when the majority of traffic comes from mobile devices.

Snippet analysis & CTR optimization

Another powerful feature is the Snippet analysis. With just one click, you can see how your meta title and meta description are displayed in search results.
You can check whether texts are being shortened or what the click-through rate (CTR) is. These insights help you optimize snippets specifically and generate more clicks — without having to change your ranking.
Here, too, SISTRIX separates the data for mobile devices and desktops so that you can immediately identify differences in performance and make targeted adjustments.

Link module: Backlink analysis and evaluation

Backlinks are still an important ranking factor on Google, even though their influence must be considered more differentiated over the years. However, the link module from SISTRIX definitely gives you a well-founded picture of your backlink profile:

• Where do your links come from?
• How strong are the linking domains?
• Which content is linked particularly frequently?

Particularly exciting: You can also analyze the link profiles of your competitors. This allows you to see which strategies other sites use, what content is successful there and how you can learn from them yourself. This is a huge advantage, especially for targeted link building, because you know which sites actually provide good links and which are more toxic. Another advantage: SISTRIX recognizes whether a link is new, lost, or unchanged. This allows you to constantly track whether your SEO measures in the area of link building are taking effect or whether there is a need for action. Especially after Google updates, which specifically combat link spam, the module is therefore worth its weight in gold.

Ads module: SEA data and competitors' ad strategies

Maybe you already know it: Search engine optimization doesn't end with organic search. Anyone who takes SEO seriously must also understand SEA and that is what makes the SISTRIX Ads module so exciting, even for beginners. It shows you exactly which ads your competitors are placing on Google, which texts they are working with, which keywords they are booking and what the cost structure is.

So you can specifically analyze:

• Which SEA keywords are used particularly frequently
• What your competition's ad snippets look like
• Which landing pages are used
• How long have campaigns been running

With this data, you can not only improve your own SEA strategy, but also support your organic visibility with targeted paid campaigns. It's much easier for you to see which keywords you rank well organically, but still get competition from ads. In this way, targeted budget deployments can be planned and new content ideas can be generated at the same time.

Social module: Make social media performance measurable

In the social module, you get detailed insights into your brand's social media activities, and here too, thanks to SISTRIX, those of your competitors. The tool analyses which content performs particularly well on platforms such as Instagram, Facebook, TikTok or YouTube, how often it is shared or liked, and where your visibility can still be expanded. The module also shows you which channels are relevant for your industry and how active you are there in comparison. This gives you valuable information about where your commitment really pays off. The historical data view is also particularly helpful: You can analyze the development of individual channels or campaigns over weeks and months to evaluate the long-term success of your social strategy. This not only makes social media creative, but also strategically sound and can be planned.

Optimizer module: Technical SEO made easy

The Optimizer module helps you uncover the technical weaknesses of your website, without any programming knowledge. It regularly analyses your pages for typical SEO problems such as missing meta descriptions, duplicate title tags, broken canonicals, or unreachable pages (such as 404 errors). In addition, page load times, internal links, mobile usability and other relevant SEO criteria are checked. The clear presentation makes it particularly easy to prioritize the errors found and correct them in a targeted manner.

You can also create individual projects and also monitor smaller domains or landing pages independently of the regular SiStrix index. This makes the module also ideal for website relaunches, A/B tests or new content projects, not just for big players and projects.

SISTRIX: Prices, packages & the right start for your SEO goal

The SISTRIX Toolbox is modular and this is exactly what is reflected in the pricing model. Instead of a rigid system, you choose exactly the package that suits your needs, from an inexpensive start for freelancers and SEO beginners to a comprehensive professional solution for large companies and agencies. There are currently four packages available (as of 07/2025):

• Start (119 €/month plus VAT): Great for freelancers, startups, and SEO newbies. Includes everything you need to get started, including visibility index, competitive analysis and on-page technical review.
• Plus (239 €/month plus VAT): Perfect for small businesses with growth potential. In addition to the start functions, you get three user accounts, content optimization tools and access to continuing education seminars.
• Professional (419 €/month plus VAT): The ideal solution for agencies and medium-sized companies. Here you get full access to the data history of the last 13+ years, an API connection and premium support.
• Premium (799 €/month plus VAT): For power users, large in-house teams, or enterprise-level companies. Includes extended export options, rights management, audit log and VIP support.

The current prices can be found on the SISTRIX pricing page.

As an SEO agency, we are happy to advise you on which setup is ideal for your needs. Whether you're just starting out in content marketing, planning a comprehensive competitive analysis or want to set up a data-driven SEO strategy for multiple projects, we'll help you get the most out of SISTRIX.