Learn SEO - More knowledge, more growth.

What is SEO?

SEO is an abbreviation for search engine optimization. The primary goal is to use targeted SEO measures to achieve greater visibility and a better ranking of your website in the organic search results pages of search engines such as Google. Search engine algorithms use numerous criteria to evaluate the relevance and quality of a website for specific search terms. On-page SEO, technical aspects and the linking structure play a decisive role in this.

For companies and website operators, professional search engine optimization opens up the opportunity to attract more traffic and qualified visitors. SEO experts like us implement strategies that are geared towards users’ search intentions. Relevant content, user-friendly navigation and fast loading times contribute to a positive user experience. Targeted content marketing – i.e. the creation and distribution of high-quality, search engine-relevant content – is also an integral part of successful SEO strategies today.

These factors are included in the search engine evaluation and have a positive effect on the ranking. SEO beginners in particular benefit from practical tips, easy-to-understand guidelines and clear recommendations for action that help them to implement initial measures themselves. Numerous high-quality SEO blogs and specialist portals such as the Search Engine Journal also offer in-depth information on current developments, trends and best practices.

The SEO basics cover various areas such as keywords, metadata, content optimization, internal links, structured data and technical requirements. If you want to delve deeper into the topic, you can build up the necessary specialist knowledge through online seminars, lessons in SEO courses or a professionally supervised SEO audit, for example. Many of these programs also offer a certificate afterwards that proves the skills learned.

Important: SEO is not a one-off project, but a continuous process. As both algorithms and user behavior are constantly changing, regular adjustments and further developments are necessary. If you want to be successful in the long term, you have to keep at it – with strategy, structure and up-to-date know-how.

Learn the basics of search engine optimization

Search engine optimization (SEO) encompasses a range of techniques and strategies aimed at improving the visibility of a website in the organic search results of search engines such as Google or Bing. By applying SEO fundamentals, websites can achieve higher rankings and generate more qualified traffic.

To build a solid SEO foundation, it is important to understand how search engines work. Google crawls and indexes websites by following backlinks from already known pages. A clear and logical directory structure of the website facilitates the crawling process and helps search engines to better understand the content of a website.

The basics of search engine optimization include:

• Keyword research: Identification of relevant search terms used by the target group  
• On-page optimization: improving the content and HTML elements of a website to make it more attractive to search engines and users  
• Technical optimization: Ensuring a fast loading time, mobile friendliness and error-free website structure  
• Off-page optimization: Building high-quality backlinks from external websites to increase the authority and trustworthiness of a website

SEO beginners should initially focus on creating high-quality, informative texts that meet the needs of their target group. By carefully optimizing title tags, meta descriptions, headings and image texts, they can increase the relevance of their pages for specific keywords.

It is important to note that SEO is an ongoing process and it can take some time for optimization measures to have a visible impact on Google search results. However, through consistent application of SEO basics and patience, sustainable improvements in rankings and organic traffic can be achieved.

Learn SEO: Keyword research

Keyword research forms the basis of a successful SEO strategy. In this step, we determine the most relevant search terms that our target group is looking for in connection with our offers and services. The aim is to find the right keywords for each page of our website and integrate them into the content in a targeted manner. In this text, for example, it is the keyword “learn SEO” that we want to be found for.

But how do you start? First, we create a list of all subpages and assign a main keyword to each page. We then research suitable keyword variants using special keyword tools. We then incorporate these keywords into page titles, headings, URLs and content in order to improve the ranking for the relevant search terms.

When selecting keywords, we take into account not only the search volume and the intensity of competition, but also the search intent of the users. This is because we only have a chance of achieving a good ranking if the content optimally answers the questions and needs of searchers. In addition to general terms, it is also worth optimizing for long-tail keywords, i.e. longer and more specific search phrases.

In order to develop the best keyword strategy for our website, we also analyze our competitors’ keywords and check which search terms we already rank well for. With the right keywords, we create the basis for being found in the relevant search areas and directing more visitors to our pages.