The most important facts in brief:
- Purchased backlinks improve the ranking if implemented correctly
- The quality and relevance of link sources are crucial
- Too many or inferior links can lead to penalties from Google
- Content links and guest posts are the most effective methods for high-quality link building
- The prices for backlinks vary depending on the quality and type of placement from 150 € - 3,000 €+
Buying high-quality backlinks can be an effective strategy to improve your visibility in search engines and drive more traffic to your site. However, caution is advised, as the wrong approach can lead to penalties from Google.
In this comprehensive guide, you will learn everything you need to know about buying backlinks. From the basics to the benefits and risks to practical tips and price examples: Here you will find valuable information on how to optimize your SEO strategy through the targeted purchase of backlinks!
What are backlinks and why are they important?
Backlinks, also known as inbound links or backlinks, are links from other websites to your own site. They are considered one of the most important factors for ranking in search engines. The more high-quality links from trustworthy and established sites point to your website, the better your ranking in the search results will be.
Search engines such as Google use backlinks as an indicator of the relevance and authority of a website. If many other pages link to your content, this signals to search engines that your website offers valuable and high-quality information. This increases the likelihood that your site will be ranked higher for relevant search terms.
Why buying backlinks is an effective SEO strategy
Backlinks are still one of the most important factors when it comes to top rankings on Google. If you want to build up visibility quickly in competitive markets, there is often no way around the targeted purchase of high-quality backlinks. This is not reprehensible in itself, as this method can be an effective addition to organic link building if implemented wisely.
Buy targeted backlinks for more visibility
Organic link building takes time, patience and resources. Purchased backlinks, on the other hand, make it possible to send strong signals to Google in a targeted manner and thus achieve rankings more quickly. Especially in competitive industries where high-quality links are hard to come by, buying backlinks can therefore be a valuable lever for your off-page strategy.
Control over quality: select high-quality link sources specifically
One of the main advantages of buying backlinks is that you have control: you decide where the links come from and you can select trustworthy domains that are relevant to your topic. This allows you to build up your backlink profile in a targeted and clean way, without the risk of random or toxic links. Purchased backlinks allow you to strategically exploit the ranking potential of your website and at the same time significantly increase the visibility of your service.
Quality beats quantity: what really matters
When building backlinks, less is often more, as a strong link from a high-quality, thematically relevant page carries more weight than many inferior links.
When making your selection, pay attention to criteria and values such as domain authority, thematic relevance and the naturalness of the link placement in the editorial context. If you focus on quality and strategically integrate link purchasing into your SEO measures, you will benefit in the long term – without any unnecessary risk of penalties from Google.
How can I recognize a good backlink?
A good backlink is characterized by various features. These include
Relevance: The content of the linking page should be thematically relevant to your website.
Authority: Links from websites with a high authority and good reputation are more valuable.
Dofollow: Dofollow links transfer more link power than nofollow links.
Naturalness: The backlink should fit naturally into the content and not appear artificial.
If you pay attention to these criteria when buying backlinks, you will usually receive high-quality links that really help your SEO strategy.
When does it make sense for my SEO project to buy backlinks?
Particularly in highly competitive niches, it is often necessary to keep up with your competitors by buying high-quality links and boosting your site’s ranking. Situations in which buying backlinks for your SEO project can be useful are, for example:
- You want to improve your visibility and ranking in a short time
- Your competitors also rely on purchased links
- You find topic-relevant, high-quality websites as link sources
- Organic link building is difficult in your niche and takes far too long
Ultimately, however, you should only ever see the purchase of backlinks as a supplement to your link building strategy. Continue to focus on high-quality content and building natural links, for example through guest articles in online magazines or the creation of informative assets that others are happy to link to voluntarily. These can be PDFs, statistics pages or infographics.
Buying backlinks: These are the risks
Buying backlinks always involves a certain risk: by buying backlinks, you are officially violating Google’s guidelines. Google therefore evaluates thousands of links every day to identify unnatural or purchased links. It is therefore particularly important that if you buy links, you design these articles in such a way that they integrate organically and naturally into the existing content of the website. A promotional item would therefore not help your link building, which many customers unfortunately often forget.
How to minimize the risks
To minimize the risks of buying backlinks, quality is more important than quantity. Cheap backlinks may bring short-term profits, but they increase the likelihood of future Google penalties. Therefore, look for reputable platforms or SEO agencies like us that offer high-quality backlinks to avoid penalties.
Also pay attention to thematic relevance and natural embedding of the links. Basic links such as from social media profiles, directories and portals signal credibility to Google, while in-content links through guest posts can improve the ranking for specific keywords.
Would you like to place your link building completely in professional hands?
Then get in touch with us! As a link building agency, we will look after your project as if we were the website operators ourselves.
Buying backlinks: What you should look out for
If you want to buy backlinks, there are some important points that you should consider in order to achieve the best possible results for your website. These include:
Quality of the link source
Make sure that the link source has a high authority and trustworthiness. Backlinks from reputable websites with a strong domain authority / domain rating have a greater impact on your ranking than links from lesser known or gambling and live chat sites. Therefore, check the quality of the link source carefully before you buy a backlink. On our platform, for example, you can filter by more than 7 SEO metrics, so you can be sure that you are building a really high quality content link.
Topic relevance of the linking page
The thematic relevance of the linking page is one of the most important factors when buying backlinks, because the link is only credible for Google and useful for users if the content on both pages matches.
Therefore, always check thoroughly whether the content of the linked page matches your own website. The closer the thematic connection, the more credible the link appears to Google and the stronger the positive effect on your ranking. An off-topic backlink, on the other hand, quickly appears unnatural and, in the worst case, can do more harm than good.
Note: If you have a German-language site, in most cases you should only buy German backlinks. Search engines not only evaluate the language of the page, but also the target group and the geographical reference. A German backlink therefore appears much more authentic and strengthens visibility in the relevant search markets.
Naturalness of the link placement
As already mentioned, it is particularly important that the link and also the article that you publish are organically integrated into the editorial process of the linking page. Links should not appear artificial. This means, for example, that if a website does not underline the link by default, your link should not be underlined either. Otherwise it may stand out negatively and appear manipulative.
The temporal progression of backlink building, i.e. the so-called link velocity, is just as important. You should therefore avoid building or buying too many links in a short space of time, as this also appears unnatural and can be seen by Google as an attempt at manipulation.
Natural link building happens gradually, through different sources and formats. Therefore, consciously build up a mix of different link types, such as blog articles, magazine articles, guest articles or directory entries. This increases the credibility of your link profile and ensures sustainable rankings.
Buy high-quality backlinks: The offers on our platform
Are you looking for a reliable platform to buy high-quality backlinks for your website? Then SEO Galaxy is the right place for you!
As experienced SEO professionals, we offer you a wide selection of topic-relevant backlinks from authoritative websites at the best price-performance ratio with excellent support.
With our global link building network of over 50,000 link sources at top conditions, we can help you to significantly increase your visibility in search engines. Since 2016, we have already successfully implemented more than 1,000 customer projects and achieved above-average results for our customers.
Whether you need backlinks for your local company website or your online store – we have suitable solutions for every budget and every industry. Our SEO experts will be happy to advise you on the selection of suitable backlinks and provide you with a customized offer.
The advantages at a glance:
Access to over 50,000 high-quality link sources from more than 10+ countries
Topic-relevant backlinks for better rankings
Experienced team of SEO experts
Personal advice and customized solutions
Including SEO texts and fast publication with our publishers
Benefit from our expertise and our specially developed software for effective link building. By continuously optimizing our processes in our SEO agency, we can help you achieve success quickly and reliably.
Interested? Then take a look at our backlink marketplace page here. With your e-mail address and further information about your project, you can easily create an account with us.
What does a backlink cost?
The cost of buying backlinks varies greatly depending on the quality and type of link. The price usually provides an initial indication of whether it is a rather strong source of backlinks.
Price differences depending on the quality and type of link
Content links, i.e. links that are placed in editorial texts, start at around 50 euros and can go into the five-digit range. On average, a high-quality content link costs around 300-400 euros.
Forum links are cheaper and range from a few euros to 17 euros per link. There are also large price differences for backlinks from directories (local citations). However, you should always avoid offers such as “1,000 links for €40” on platforms such as Fiverr and similar. As a rule, you will never receive customized backlinks here, but simply prefabricated lists where you just press submit.
Another point of reference: Many SEO agencies charge up to 6,000 euros for packages with six to seven high-quality links per month with very high mark-ups. With SEO Galaxy, on the other hand, you pay a fair service fee and get backlinks at an excellent price-performance ratio.
Buy backlinks: Recommendations for a reasonable budget
How much you should budget each month for buying backlinks depends on your goals and the competition in your industry. For regional websites, a monthly budget of between 400 and 800 euros is recommended. In highly competitive industries, the costs for national visibility can quickly exceed 2,000 euros per month.
Ultimately, quality has its price. If you pay too much attention to the costs when buying links, you run the risk of getting inferior links that have no or even a negative effect. It is therefore better to invest in fewer, but high-quality links that match the topic of your site and come from trustworthy sources. We will be happy to help you select suitable website operators or links on our marketplace.
Alternative methods vs buying backlinks
In addition to buying SEO backlinks, there are other effective ways to strengthen your link profile and have your pages rank in top positions on Google & Co. Although these alternatives often require more time and resources, they ensure more natural link building and minimize the risk of penalties from Google. However, we do not recommend relying solely on these methods, as this does not make link building truly scalable. As a supplement, however, this is a great thing. We would also be happy to advise you in detail as part of our SEO consulting and SEO support on other possible measures in the area of on-page and off-page optimization.
Just ask us without obligation!
Guest posts as an opportunity for high-quality link building
Guest posts are one of the most popular methods of gaining high-quality backlinks for your website. By writing informative and relevant articles on thematically relevant blogs, newspapers or forums, you can boost your off-page optimization and prove your expertise as an author in your industry at the same time.
Advantages of guest posts
Guest posts offer you several advantages for your link building:
You receive natural and trustworthy backlinks from relevant websites
You reach a new target group and increase your visibility
You position yourself as an expert in your field with your own author profile
You build valuable relationships with other bloggers and website operators
Buying backlinks: What you should look out for in guest posts
To get the maximum benefit from your guest posts, you should pay attention to the following points, as with other backlinks:
Select blogs and websites that are thematically relevant to your niche and have good SEO metrics.
Pay attention to the quality and relevance of the guest post website for your target group.
Create high-quality, informative and unique content.
Include links to your website naturally and to an appropriate extent.
Promote your guest post after publication to generate additional traffic.
Through strategic backlinks from guest posts, you can strengthen your backlink portfolio in a natural way and benefit from better rankings and more organic traffic in the long term.
Buy strong backlinks: How long does it take for backlinks to work?
The answer depends on various factors, such as the quality and number of backlinks you buy and the strength of your own website.
Basically, the higher the quality of the linking pages, the faster positive effects on your ranking can occur.
Links from trustworthy domains with a solid domain rating and good traffic usually show initial results within a few weeks. Studies such as those by ahrefs also show that the average time to reach page 2 on Google is around 3.4 months. To achieve a top ranking for the TOP 3, it takes an average of 8.7 months.
However, each individual backlink needs between 2 and 16 weeks to develop its full effect. This depends, among other things, on the crawl rate of your website. The more frequently Google indexes your site, the faster new links are taken into account. Websites with a solid SEO foundation and a good linking structure therefore tend to benefit more quickly from purchased backlinks.
With helpful SEO tools such as the Google Search Console, Ahrefs or SEMrush, you can also continuously monitor the development of your rankings and the effectiveness of your backlinks. This allows you to keep an overview at all times with informative reports and adjust your link building and content marketing strategy for your company if necessary.
How many backlinks should I buy?
The number of backlinks you should buy depends on various factors, such as your budget, the competitive situation in your industry and your current link profile.
However, it is important to understand that buying backlinks is not about acquiring as many links as possible, but rather making sure that the backlinks you buy are of high quality and thematically relevant.
A detailed competitive analysis is therefore essential to determine the right number of backlinks and their placement. Professional tools such as Ahrefs or Majestic can help you analyze your competitors’ backlinks and develop an effective strategy.
When buying strong backlinks, it is also advisable to aim for natural growth. Buying too many backlinks at once can be perceived as unnatural by Google and, in the worst case, lead to a penalty. Therefore, rely on a continuous and organic increase in your backlinks to achieve successful results in the long term.
By too many links we mean a number of 50+ backlinks per month. Up to 10 links per month, regardless of the industry and strength, is not an extraordinarily high number.
Ultimately, however, the optimal number of backlinks to buy always depends on your individual situation. Working with us as an experienced link building agency will help you to develop a customized strategy and build the right backlinks to achieve your SEO goals.
Buying backlinks: These are the most common mistakes
Buying backlinks can be an effective strategy if you know what is important. However, many people make typical mistakes that not only waste money, but in the worst case even lead to ranking losses. To prevent this from happening to you, we will show you the most common pitfalls when buying backlinks and how to avoid them:
Mistake #1: Buying too many links at once
A common mistake is to buy too many backlinks at once. A sudden increase in the number of links can be classified as suspicious by Google and, in the worst case, lead to a penalty.
Therefore, make sure that link building takes place naturally and gradually. For this reason, we also recommend that companies with large budgets spread the budget over several months rather than relying on a large “one-off” campaign.
Mistake #2: Only pay attention to the number of links instead of quality
Another mistake is to focus only on the number of backlinks and disregard the quality. However, especially since the Google Penguin update, the quality of backlinks is crucial for SEO success.
I think it is clear that mass should not be missing, but relying exclusively on mass does not bring your website forward, but rather has the opposite effect. Important factors for high-quality backlinks, which you should therefore pay attention to, include the trustworthiness and popularity of the linking page, the link placement, the anchor text and the thematic relevance.
Also avoid buying or building too many links with the same anchor text. Google prefers a natural variation of anchor texts and a natural distribution of DoFollow/Nofollow distribution in the link profile. It is therefore better to rely on a balanced mix of DoFollow and NoFollow links to avoid arousing suspicion and to make the link mix look natural.
Step-by-step guide to successfully buying backlinks
If you are planning to buy backlinks, you should proceed strategically and with caution in order to exploit the full potential for your website. In the next section, we will show you step by step how to buy backlinks correctly – for sustainable rankings and maximum impact.
1. selection of suitable link sources
When selecting link sources, you should focus on quality rather than quantity. Give preference to websites with high domain authority, thematic relevance and high-quality content. Avoid sites with dubious content or an excessive number of outbound links. Also pay attention to the placement of the link within the content and the anchor text used.
In our backlink marketplace, you have numerous filter options to choose from, whether business sites for B2B companies with a focus on business customers or magazines that specialize more in B2C products. But we also have the right websites for agencies or freelancers from the SEO scene to build up suitable high-quality backlinks.
2. purchase and verification of backlinks
If you have found suitable link sources, you can often purchase the backlinks directly. Some website operators also offer you backlink purchasing including content creation. So you don’t even need to write your own text for guest articles, directories etc. Another option is to hire a marketing agency or a text freelancer.
But no matter whether you have found your desired backlink website with us or on other platforms: Make sure that the purchasing process is transparent and reputable.
After the purchase, you should also regularly check whether the links have actually been placed and are working. Also monitor the effects of the purchased backlinks on the ranking of your target pages and adjust your strategy if necessary. We are happy to support you with this – on our platform, for example, you will also find an index checker as well as integrated monitoring of whether a link is still online, so you don’t have to do this yourself.
Conclusion: Buying backlinks as a strategic addition to link building
Backlinks will remain a decisive ranking factor for search engine optimization in 2025. Although Google now takes over 200 different factors into account when determining rankings, high-quality backlinks continue to play a central role, as the latest leaks from Google and Yandex have shown.
However, buying backlinks is not a shortcut in the classic sense, but a building block of a well-thought-out SEO strategy. If you select high-quality backlinks, keep an eye on your link structure and pay attention to natural integration, you can fully exploit your ranking potential with purchased links. It is particularly important to pay attention to the quality of the link sources.
On our backlink marketplace you will find verified, relevant link sources that you can use to start building your backlink profile immediately. Feel free to browse through!
Alternatives such as creating high-quality content and guest posts can also supplement link building and contribute to a sustainable SEO strategy. Relevant content that offers added value can generate natural backlinks and improve rankings in the long term.
Ultimately, however, it is up to you whether you want to buy backlinks or prefer to concentrate 100% on organic methods. Always keep Google’s guidelines in mind and carefully weigh up the opportunities and risks for you personally in order to develop the optimal SEO strategy for your website.
Frequently asked questions about buying backlinks
What are backlinks and why are they important?
Backlinks are inbound links from other websites to your own website. They are a key ranking factor for search engines to assess the relevance and authority of a website. The more high-quality backlinks point to a page, the higher its visibility in the search results.
Why is buying backlinks an effective SEO strategy?
Purchased backlinks can have a much faster effect than purely organically built links and can be placed specifically on high-quality, topic-relevant pages. Especially in highly competitive niches, the targeted purchase of links is often indispensable in order to keep pace with the competition. The decisive factor for success is quality: a good backlink convinces through high authority, content relevance and a natural integration in the editorial context.
What are the risks of buying backlinks?
Purchased links can be penalized and devalued by Google if they are placed artificially. However, the risks can be minimized by carefully selecting reputable link sources, thematic relevance and natural embedding. Footprints and blog networks, for example, should be avoided.
What should you look out for when buying backlinks?
When buying backlinks, you should pay particular attention to the quality, authority and topic relevance of the link source. In addition, the links should be placed naturally and not artificially.
What does a backlink cost?
A backlink costs between €150 and €3,000+ per link. However, the exact cost of a backlink depends on the quality, type and placement of the link. High-quality links from authoritative sites are generally more expensive, but pay off in the long term. How much budget makes sense also depends largely on the competitive situation and the specific goals of your SEO strategy.
What alternatives are there to buying backlinks?
Alternatives to buying links include placing guest posts on relevant blogs and magazines, publishing press releases, creating PDFs or creating infographics. These methods require more resources and know-how than purchased links, but ensure natural link building.
How long does it take for purchased backlinks to take effect?
Depending on the strength and number of backlinks purchased, it can take several weeks to months for them to have a positive effect on rankings. However, the effect of high-quality links is sustainable and often increases over time.
How many backlinks should you buy?
The optimal number depends on the competition, the available budget and the existing link profile. In any case, natural growth with a focus on quality rather than quantity is important. Too many links at once can be risky and appear unnatural.
How can you recognize a reputable provider of backlinks?
Reputable providers have a large portfolio of high-quality websites and provide individual advice on link building strategies. They do not give any guarantees for top rankings, but rely on sustainable methods. References and case studies prove their experience and the success of customer projects.
