The most important facts in brief:
- Purchased backlinks improve the ranking if implemented correctly
- The quality and relevance of link sources are crucial
- Too many or inferior links can lead to penalties from Google
- Content links and guest posts are the most effective methods for high-quality link building
- The prices for backlinks vary depending on the quality and type of placement from 150 € - 3,000 €+
Backlinks are a crucial factor in the success of your website’s SEO ranking. Buying high-quality backlinks can be an effective strategy to improve your visibility in search engines and drive more traffic to your site. However, caution is advised when buying backlinks, as the wrong approach can lead to penalties from Google.
In this comprehensive guide, you will learn everything you need to know about buying backlinks. From the basics to the benefits and risks through to practical tips and price examples – here you will find valuable information on how to optimize your SEO strategy through the targeted purchase of backlinks.
What are backlinks and why are they important?
Backlinks, also known as inbound links or backlinks, are links from other websites to your own site. They are considered one of the most important factors for ranking in search engines. The more high-quality links from trustworthy and established sites point to your website, the better your ranking in the search results will be.
Search engines such as Google use backlinks as an indicator of the relevance and authority of a website. If many other pages link to your content, this signals to search engines that your website offers valuable and high-quality information. This increases the likelihood that your site will be ranked higher for relevant search terms.
Why buying backlinks is an effective SEO strategy
Buying backlinks is an effective way to implement your off-page strategy and achieve faster results. Through targeted link building from high-quality websites, you can increase your rankings in the search results and drive more visitors to your site.
Faster results than with organic link building
Organic link building can be time-consuming and often requires a lot of patience. If you buy backlinks, on the other hand, you can take a small shortcut and see results more quickly, as links can also be gained much faster. Ranking without backlinks in competitive markets is no longer possible these days. Of course, many website operators also pay well for this, making organic link building very difficult, at least in the DACH region. If you buy high-quality backlinks, your backlink profile is built up or improved in a targeted manner, which makes your service better known on the Internet.
Targeted selection of high-quality link sources
When buying backlinks, you have the opportunity to select high-quality link sources. Pay attention to factors such as thematic relevance, the authority of the linking site and the naturalness of the link placement. A link from a trustworthy website is significantly more valuable than a mass of inferior backlinks. The following principle applies: quality before quantity. You will definitely find what you are looking for on our backlink marketplace.
How can I recognize a good backlink?
A good backlink is characterized by various features:
Relevance: The content of the linking page should be thematically relevant to your website.
Authority: Links from websites with a high authority and good reputation are more valuable.
Dofollow: Dofollow links transfer more link power than nofollow links.
Naturalness: The backlink should fit naturally into the content and not appear artificial.
Keep these criteria in mind when buying backlinks to ensure you get quality links that really help your SEO strategy.
When does it make sense for my SEO project to buy backlinks?
Particularly in highly competitive niches, it is often necessary to keep up with your competitors by buying high-quality links and boosting your site’s ranking.
Here are some situations in which buying backlinks can be useful for your SEO project:
- You want to improve your visibility and ranking in a short time
- Your competitors also rely on purchased links
- You find topic-relevant, high-quality websites as link sources
- Organic link building is difficult in your niche and takes far too long
Ultimately, you should see buying backlinks as an addition to your link building strategy. Continue to focus on high-quality content and building natural links, for example through guest posts in online magazines or the creation of informative assets that others are happy to link to voluntarily. These can be PDFs, statistics pages or infographics.
Buying backlinks: These are the risks
Buying backlinks always involves a certain risk: because by buying backlinks you are violating Google’s guidelines. Google evaluates thousands of links every day to identify unnatural or purchased links. It is therefore particularly important that when you buy links, you design these articles in such a way that they integrate organically and naturally into the existing content of the website. A promotional item would therefore not help your link building, which many customers unfortunately often forget.
How to minimize risks
To minimize the risks of buying backlinks, quality is more important than quantity. Cheap backlinks may bring short-term profits, but increase the likelihood of future Google penalties. Look for reputable platforms or SEO agencies like us that offer high-quality backlinks to avoid penalties. Pay attention to thematic relevance and natural embedding of links. Basic links such as from social media profiles, directories and portals signal credibility to Google, while in-content links through guest posts can improve rankings for specific keywords.
Would you like to put your link building in professional hands? Then get in touch with us! As a link building agency, we will look after your project as if it were our own.
Buying backlinks: What you should look out for
If you want to buy backlinks, there are some important points that you should consider in order to achieve the best possible results for your website. The quality of the link source, the topic relevance of the linking page and the naturalness of the placement play a decisive role.
Quality of the link source
Make sure that the link source has a high authority and trustworthiness. Backlinks from renowned websites with a strong domain authority / domain rating have a greater influence on your ranking than links from less well-known sites. Check the quality of the link source carefully before you buy a backlink. On our platform, for example, you can filter by more than 7 SEO metrics to make sure you are building a really high quality content link.
Topic relevance of the linking page
Topic relevance is another important factor when buying backlinks. Make sure that the content of the linked page matches your own website. A backlink from a thematically related page is more valuable than a link from a completely irrelevant source. Google evaluates the relevance of backlinks to assess the quality of your website. Also note the following: If you have a German-language site, you should only buy German backlinks.
Naturalness of the link placement
As already mentioned, it is particularly important that the link and also the article that you publish are organically integrated into the editorial process of the linking page. Links should not appear artificial – for example, if a website does not underline the link by default, your link should not be underlined either. Gradual link building and natural integration of links is the key to success.
By taking these factors into account, you can ensure the best possible quality and effectiveness for your website when buying backlinks. A careful selection of high-quality link sources, topic-relevant pages and a natural placement of links will help to improve your ranking and minimize potential risks at the same time.
Buy high-quality backlinks: The offers on our platform
Are you looking for a reliable platform to buy high-quality backlinks for your website? Then SEO Galaxy is the right place for you. As experienced SEO professionals, we offer you a wide selection of topic-relevant backlinks from authoritative websites at the best price-performance ratio with excellent support.
With our global link building network of over 50,000 link sources at top conditions, we can help you to significantly increase your visibility in search engines. Since 2016, we have already successfully implemented more than 1,000 customer projects and achieved above-average results for our customers.
Whether you need backlinks for your local company website or your online store – we have suitable solutions for every budget and every industry. Our SEO experts will be happy to advise you on the selection of suitable backlinks and create a customized offer for you.
The advantages at a glance:
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Access to over 50,000 high-quality link sources from more than 10+ countries
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Topic-relevant backlinks for better rankings
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Experienced team of SEO experts
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Personal advice and customized solutions
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Including SEO texts and fast publication with our publishers
Benefit from our expertise and our specially developed software for effective link building. By continuously optimizing our processes in our SEO agency, we can help you achieve success quickly and reliably. Interested? Then take a look at our backlink marketplace page here. With your e-mail address and further information about your project, you can easily create an account with us.
What does a backlink cost?
The cost of buying backlinks varies greatly depending on the quality and type of link. The price already provides an initial indication of whether it is a rather strong backlink source.
Price differences depending on the quality and type of link
Content links, i.e. links that are placed in editorial texts, start at around 50 euros and can go into the five-digit range. On average, a high-quality content link costs around 300-400 euros. Forum links are cheaper and range from a few euros up to 17 euros per link. There are also large price differences for backlinks from directories (local citations).
Buy backlinks: Recommendations for a reasonable budget
How much you should budget each month for buying backlinks depends on your goals and the competition in your industry. For regional websites, a monthly budget of between 400 and 800 euros is recommended. In highly competitive industries, the costs for national visibility can quickly exceed 2,000 euros per month.
Ultimately, quality has its price. If you pay too much attention to the costs when buying links, you run the risk of getting inferior links that have no or even a negative effect. It’s better to invest in fewer, but high-quality links that match the topic of your site and come from trustworthy sources. We will be happy to help you select suitable links on our marketplace.
Alternative methods vs buying backlinks
In addition to buying SEO backlinks, there are other effective ways to strengthen your link profile and improve your visibility in search engines. Although these alternatives often require more time and resources, they ensure more natural link building and minimize the risk of penalties from Google. We do not recommend relying solely on these methods, as they do not really make link building scalable, but they are a great addition.
Guest posts as an opportunity for high-quality link building
Guest posts are an effective way to gain high-quality backlinks for your website. By writing informative and relevant articles on thematically relevant blogs, newspapers or forums, you can boost your off-page optimization and at the same time demonstrate your expertise as an author in your industry.
Advantages of guest posts
Guest posts offer you several advantages for your link building:
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You receive natural and trustworthy backlinks from relevant websites
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You reach a new target group and increase your visibility
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You position yourself as an expert in your field with your own author profile
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You build valuable relationships with other bloggers and website operators
What to look out for in guest posts
To get the most out of your guest posts, you should consider the following points:
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Select blogs and websites that are thematically relevant to your niche and have good SEO metrics
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Pay attention to the quality and relevance of the guest post website for your target group
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Create high-quality, informative and unique content
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Include links to your website naturally and to an appropriate extent
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Promote your guest post after publication to generate additional traffic
Through the strategic use of guest posts, you can strengthen your backlink portfolio in a natural way and benefit from better rankings and more organic traffic in the long term.
Buy strong backlinks: How long does it take for backlinks to work?
The answer depends on various factors, such as the quality and number of backlinks purchased and the strength of your website.
Basically, the higher the quality of the linking pages, the faster positive effects on your ranking can occur. Links from trustworthy domains with a solid domain rating and good traffic usually show initial results within a few weeks. Studies such as those by ahrefs show that the average time to reach page 2 on Google is around 3.4 months. To achieve a top ranking for the TOP 3, it takes an average of 8.7 months.
However, each individual backlink takes between 2 and 16 weeks to take full effect. This also depends on the crawl rate of your website – the more frequently Google indexes your site, the faster new links are taken into account. Websites with a solid SEO foundation and a good linking structure tend to benefit more quickly from purchased backlinks.
With helpful SEO tools such as the Google Search Console, Ahrefs or SEMrush, you can continuously monitor the development of your rankings and the effectiveness of your backlinks. This allows you to maintain an overview at all times and adjust your link building and content marketing strategy for your company if necessary.
How many backlinks should I buy?
The number of backlinks you should buy depends on various factors, such as your budget, the competitive situation in your industry and your current link profile. It is important to note that buying backlinks is not about acquiring as many links as possible, but rather making sure that the backlinks you buy are of high quality and thematically relevant.
A detailed competitive analysis is crucial to determine the right number of backlinks. Professional tools such as Ahrefs or Majestic can help you analyze your competitors’ backlinks and develop an effective strategy. Pay attention not only to the pure number of backlinks, but also to the quality of the linking pages and topic relevance.
When buying strong backlinks, it is advisable to aim for natural growth. Buying too many backlinks at once can be perceived as unnatural by Google and, in the worst case, lead to a penalty. Therefore, rely on a continuous and organic increase in your backlinks to achieve successful results in the long term. By too many links, we mean a number of 50+ backlinks per month. Up to 10 links per month, regardless of the industry and strength, is not an extraordinarily high number.
Ultimately, the optimal number of backlinks to buy depends on your individual situation. Working with us as an experienced link building agency will help you to develop a customized strategy and build the right backlinks to achieve your SEO goals.
Buying backlinks: These are the most common mistakes
When buying backlinks, there are some common mistakes that you should definitely avoid. The focus is often too much on the quantity rather than the quality of the links. However, especially since the Google Penguin update, the quality of backlinks is crucial for SEO success. I think it’s clear that quantity is also important, but focusing exclusively on quantity won’t move your website forward, but rather have the opposite effect.
Mistake #1: Buying too many links at once
A common mistake is to buy too many backlinks at once. A sudden increase in the number of links can be classified as suspicious by Google and, in the worst case, lead to a penalty. Make sure that link building takes place naturally and gradually. For this reason, we also recommend that companies with large budgets spread the budget over several months rather than relying on a large “one-off” campaign.
Mistake #2: Only pay attention to the number of links instead of quality
Another mistake is to focus only on the number of backlinks and disregard the quality. Important factors for high-quality backlinks are the trustworthiness and popularity of the linking page, the link placement, the anchor text and the thematic relevance.
Also avoid buying or building too many links with the same anchor text. Google prefers a natural variation of anchor texts and a natural distribution of DoFollow/Nofollow distribution in the link profile. Rather rely on a balanced mix of DoFollow and NoFollow links to avoid arousing suspicion and to make the link mix look natural.
Step-by-step guide to successfully buying backlinks
If you want to buy backlinks, it’s important to be strategic in order to get the best possible results for your website. Below you will find a step-by-step guide to successfully buying backlinks.
Selection of suitable link sources
When selecting link sources, you should focus on quality rather than quantity. Give preference to websites with high domain authority, thematic relevance and high-quality content. Avoid sites with dubious content or an excessive number of outbound links. Also pay attention to the placement of the link within the content and the anchor text used. Natural-looking links are the most effective. In our backlink marketplace you have many different filter options, whether business sites for B2B companies with a focus on business customers or magazines that specialize more in B2C products. We also have the right websites for agencies or freelancers from the SEO scene to build suitable high-quality backlinks.
Purchase and verification of backlinks
Once you have found suitable link sources, you can purchase the backlinks. Regardless of whether this is the case with us or other platforms. Make sure that the purchase process is transparent and reputable. After the purchase, regularly check whether the links have actually been placed and are working. Also monitor the effects of the purchased backlinks on the ranking of your target pages and adjust your strategy if necessary. We are happy to support you with this – on our platform, for example, you will also find an index checker and integrated monitoring of whether a link is still online, so you don’t have to do this yourself.
Conclusion
Backlinks will remain a decisive ranking factor for search engine optimization in 2025. Although Google takes over 200 different factors into account when determining rankings, high-quality backlinks continue to play a central role, as the latest leaks from Google and Yandex have shown.
Buying backlinks can be an effective strategy for building links quickly and scalably. However, it is important to pay attention to the quality of the link sources. Many SEO agencies charge up to 6,000 euros for six to seven high-quality links per month with very high mark-ups. At SEO Galaxy, you pay a fair service fee and get backlinks at an excellent price-performance ratio. In particular, avoid 1,000 links for €40 offers on platforms such as Fiverr and similar.
Alternatives such as creating high-quality content and guest posts can supplement link building and contribute to a sustainable SEO strategy. Relevant content that offers added value can generate natural backlinks and improve rankings in the long term.
Ultimately, it’s up to you whether you want to buy backlinks or focus on organic methods. Always consider Google’s guidelines and carefully weigh up the opportunities and risks in order to develop an optimal SEO strategy for your website.
Frequently asked questions about buying backlinks
What are backlinks and why are they important?
Backlinks are inbound links from other websites to your own website. They are a key ranking factor for search engines to assess the relevance and authority of a website. The more high-quality backlinks point to a page, the higher its visibility in the search results.
Why is buying backlinks an effective SEO strategy?
Purchased backlinks enable faster results than organic link building and can be specifically integrated from high-quality, topic-relevant pages. A good backlink is characterized by authority, relevance and natural placement. In competitive niches, buying links is often necessary to keep up with competitors.
What are the risks of buying backlinks?
Purchased links can be penalized and devalued by Google if they are placed artificially. Risks can be minimized by carefully selecting reputable link sources, thematic relevance and natural embedding. Footprints and blog networks should be avoided.
What should you look out for when buying backlinks?
When buying backlinks, pay attention to the quality, authority and relevance of the link source. Links should be placed naturally and not artificially. The linking page should be thematically relevant and the link should offer added value for users.
What does a backlink cost?
Between €150 and €3,000+ per link. However, the cost of backlinks depends on the quality, type and placement of the link. High-quality links from authoritative sites are generally more expensive, but pay off in the long term. An appropriate budget depends on the competitive situation and the goals of the SEO project.
What alternatives are there to buying backlinks?
Alternatives to buying links include placing guest posts on relevant blogs and magazines, publishing press releases, creating PDFs or creating infographics. These methods require more resources and know-how than purchased links, but ensure natural link building.
How long does it take for purchased backlinks to take effect?
Depending on the strength and number of backlinks purchased, it can take several weeks to months for them to have a positive effect on rankings. The effect of high-quality links is sustainable and often increases over time.
How many backlinks should you buy?
The optimal number depends on the competition, the available budget and the existing link profile. Natural growth with a focus on quality rather than quantity is important. Too many links at once can be risky and appear unnatural.
How can you recognize a reputable provider of backlinks?
Reputable providers have a large portfolio of high-quality websites and provide individual advice on link building strategies. They do not give any guarantees for top rankings, but rely on sustainable methods. References and case studies prove their experience and the success of customer projects.