Semrush: The all-in-one SEO tool put to the test

If you're looking for a really powerful online marketing tool that will help you get your website to the top positions on Google, then sooner or later you'll come across Semrush. For years, this SEO tool has been one of the leading all-in-one solutions in the area of digital marketing. Regardless of whether you are an individual who wants to optimize your personal site, a start-up with ambitious growth goals, or a large company that needs to professionally manage SEO, SEA, content and social media. Semrush gives you a wide range of features to do just that.

What is Semrush and what are the benefits of it?

Semrush combines everything you need in a single dashboard: keyword research, competitive analysis, backlink monitoring, social media tracking, and even tools to optimize your content. It is therefore not an exaggeration to say that Semrush is a true all-in-one tool. It was developed precisely for the purpose of providing you with precise data and forecasts about the performance of your domain, traffic, or the SEO status of your website.

What makes Semrush different from other SEO tools?

The world of online marketing is a complex playing field. And this is exactly where the power of Semrush comes in. Many tools on the market only offer part of the functions: One tool for social media management, another for keyword research, another for backlink analysis. Semrush brings all of this under one roof and is a true all-in-one solution. That is why it is not only used by small agencies, but also by international corporations and digital marketing teams. The intuitive user interface is also particularly noteworthy. Despite the immense amounts of data, nothing seems overloaded. Instead, you get exactly the information you need at a glance. And the connection to Google Analytics and Google Search Console also works without any problems, so you can keep an eye on your entire online presence.

Semrush: The all-in-one SEO tool put to the test

To give you an overall picture of the tool, we took a closer look at the most important modules, features and possible applications of Semrush for you in our test:

Keyword research with the Keyword Magic Tool

Keyword research is the starting point of every successful SEO strategy, and this is where SEMrush particularly shines. The Keyword Magic Tool not only provides a list of search terms, but also intelligently structures them according to topic clusters, search intent and semantic relationships. The integrated tool also allows you to:

• The thematic grouping of related keywords
• Longtail keywords and questions for content ideas
• Key SEO figures at a glance:
  • Search volume (monthly)
  • Keyword difficulty (competitive strength)
  • CPC (for Google Ads)
  • 12-month trend data
  • SERP features (e.g. snippets, FAQs)

This combination of depth, structure and user intent makes the tool one of the best solutions on the market for sustainable content planning.

Content Marketing Toolkit: Content that gets found

With the content marketing toolkit, Semrush clearly stands out from classic SEO tools. This is not just about analyzing rankings, but also strategically developing and improving content. The following are particularly helpful for editorial offices, blogs and agencies:

SEO content template

• Gives you a detailed template based on a keyword:
  • Recommended text length
  • Semantically related terms
  • Backlink suggestions
  • Structure tips based on top 10 Google results

SEO Writing Assistant

• Live optimization directly in Google Docs or WordPress
• Feedback on readability, keyword density, tonality, and structure
• Checklist for SEO readiness

Topic Research Tool

• Find current trends, frequently asked questions, related topics
• Ideal for editorial plans and thematic content clusters

These tools help with writing, but above all with the predictable success of content. You know exactly what your target audience is looking for and how to create content that pays off.

Backlink analysis: Understanding competitors & improving link building

With SEMrush, you get a comprehensive backlink profile for any domain, including:

• Number and quality of incoming links
• Authority of the linking domains
• Link history (new, lost, stable)
• Anchor texts & linked pages
• Toxic links (including disavow recommendation)

You can also analyze the link profiles of your competitors and find out which content is linked particularly frequently there. Targeted link building campaigns can be developed from this.

Technical SEO & Site Audit

In the integrated site audit, Semrush crawls your website and provides a comprehensive overview of technical vulnerabilities, including prioritization and clear recommendations for action. Typical points analysed include:

• Status codes (404, 301, 5xx, etc.)
• Load times and Core Web Vitals
• Duplicate content
• Meta data (missing, double, too long)
• Mobile display issues
• Crawling & indexing errors

The results can be easily exported and usually serve as an ideal basis for discussions with IT, editorial staff or customers.

Dashboard, Alerts & Reporting

The dashboard is your central overview of all active projects. You can see there at a glance:

• Visibility development
• Ranking changes
• New or lost backlinks
• Technical errors
• Project progress

This is supplemented by automated alerts and reports, which you can configure individually. In this way, you and your team always stay up to date, whether with new competitors, ranking jumps or sudden problems.

Using Semrush in everyday life

As an SEO agency, we work for companies from various sectors: from local service providers to national e-commerce shops and international corporations. What do they all have in common? Tools such as Semrush provide us with the need for well-founded analysis, precise position tracking and measurable optimization.

A classic example: A new customer comes to us with the aim of increasing their online visibility on the Internet. Before we even start working on the content, we comprehensively analyze his domain. In doing so, we not only look at which keywords he is currently ranking for, but also where there is untapped potential. With the help of Semrush's Rank Tracking Keyword Research module, we can immediately identify which terms optimization can make a real difference, often with small measures.

In addition, we also use Semrush intensively to create SEO content strategies when required. To do this, we analyze search engine data, evaluate competitors' content and build smart content clusters based on the data. This creates content that sounds good and is actually found.

From analysis to optimization: insights into our processes

Our work with a tool for SEO such as Semrush follows a clearly structured process. First, we start an inventory: Which SEO factors have already been implemented, where are there technical or content weaknesses? We then use the technical audit, which dives deep into your website and reveals everything from load times to redirects to structural errors. Semrush's ability to automatically create reports that you can customize individually and have sent regularly by email is particularly helpful here. This saves time and ensures maximum transparency, especially with our customers.

The next step is concrete optimization. With the help of SEO content templates and the OnPage SEO Checker from Semrush, texts can be optimized directly without jumping between several tools. At the same time, we can see exactly how visibility develops through precise position tracking and the comparison function with competitors. And we can also rely on Semrush and its features in the area of social media marketing: In addition to planning posts, the social media toolkit also allows you to track engagements, shares and follower growth. This allows us to manage the entire online marketing strategy centrally and all from a single tool.

SEMrush Pricing & Packages for SEO: From Getting Started to an Enterprise Solution

SEMrush offers three central package options for SEO, tailored to the different needs of beginners, small businesses, and agencies. The choice is yours: You can pay monthly or save up to 17% when billed annually. The following is an overview of the current packages (as of 07/2025):

that Semrush Pro package costs $139.95 per month and is ideal for beginners, freelancers or individual projects. It includes all the basic SEO features you need to get started: You can manage up to five projects, conduct comprehensive keyword research, start competitive analyses, and track the ranking of your most important keywords over time (position tracking). Backlink analysis and a technical site audit to identify on-page problems are also included in this package.

that Guru package is $249.95 per month and is aimed primarily at small to medium-sized companies, editorial offices and content teams. It includes all the functions of the Pro package and adds valuable additional features: You can manage up to 15 projects at the same time and have access to historical data, for example to develop your keyword rankings over several months or years. The Guru package also offers the option of device and location-based tracking as well as the integration of ChatGPT search. Particularly relevant for content marketing strategies too: Access to the content marketing toolkit with tools such as the SEO Content Template, Topic Research Tool and Writing Assistant is also included.

that Business package for $499.95 per month is tailored to agencies, large in-house teams and data-driven companies with a high need for analysis. In addition to all functions from the Guru package, up to 40 parallel projects can be managed here. There are also advanced features such as Share of Voice analysis to determine your market share in organic search and significantly higher data limits. You also get access to the SEMrush API, which allows you to integrate data into your own systems. It also supports the migration of existing data from other tools, making it ideal for professional SEO setups with a high level of automation.

The current prices can be found on the Semrush pricing page.

For large enterprises and enterprise customers, SEMrush also offers individually configurable packages with extended access options, SSO, support options, and user-defined limits.

We would be happy to advise you on which package fits your strategy, team size and objectives and show you how to optimally integrate Semrush into your workflow.

Conclusion: Semrush as a practical SEO all-in-one OneTool for beginners & advanced users

Semrush is clearly a full-fledged platform that feels like a second marketing department, just digital. Whether for small teams, solo self-employed people or agencies with several customer projects: The tool provides you with all relevant data and insights to efficiently structure SEO processes, manage campaigns based on data and achieve measurable results.

In particular, the modular structure of the various toolkits is worth mentioning. The combination of Semrush features for SEO, content marketing and optimization, social media management and monitoring, backlink analysis as well as a keyword research tool, detailed performance reports and much more makes it an all-in-one solution that should not be missing in any company that wants to grow digitally. Semrush bundles everything in a clear and seamlessly connected interface and supports you from initial analysis to long-term performance measurement, while at the same time providing you with concrete recommendations for action that can be implemented directly into practice.

For users who want to dive deep into topics such as visibility, content performance, or technical SEO, Semrush offers tremendous depth, including historical data, device/location comparisons, and even AI-based analytics. At the same time, despite its range of functions, the tool remains intuitive to use, making it ideal for beginners who want to systematically familiarise themselves with the topic without being put off by technical terms or cluttered interfaces. For advanced users and professionals, Semrush then becomes a real SEO engine with a growing range of functions and access options: API access, reporting automation, share-of-voice analyses and integration into larger corporate structures make it the perfect addition to the digital marketing ecosystem. In short: If you want to be successful in online marketing in the long term, whether in the area of SEO, content, paid or social, there is hardly any way around Semrush. You can easily start with the Pro package and switch to more powerful versions as needed. In this way, the tool grows with your requirements, just like your company.

FAQ: The most common questions about SEMrush

Below you'll find the most important answers to the most common questions about SEMrush.

How much does SEMrush cost?

SEMrush offers various price levels, from the cheap basic version for individual users to the pro package for agencies and companies. The exact prices can be found on the official website, and there are usually also free trial periods.

Can I also manage social media campaigns with SEMrush?

Yes, with the Social Media Toolkit, you can plan, post, and analyze posts. Particularly ideal for cross-channel social media marketing.

Is SEMrush also suitable for small businesses?

Definitely Smaller companies in particular benefit from the all-in-one approach. You save yourself a lot of individual solutions and get all tools centrally in one software.

What makes SEMrush different from other SEO tools?

The combination of Keyword Magic Tool, Content Marketing Toolkit, Backlink Analysis, Rank Tracking and detailed reports makes SEMrush one of the most comprehensive online marketing tools on the market.

Are there any real reviews from SEMrush users?

Yes, on platforms such as G2, Capterra or Trustpilot, you can find numerous reviews from real users who speak a clear language: SEMrush is one of the most powerful tools in digital marketing.