The most important facts in brief:
- The Google Keyword Planner helps you to discover new keywords, analyze their search volume and create forecasts for ad costs and clicks.
- You can use the tool to organize keywords in a targeted manner, integrate them into campaigns and optimize their performance through regular analyses.
- The data from the Keyword Planner shows how often a term is searched for, how high the competition is and what costs are incurred per click.
- By combining it with other SEO and Ads tools, such as the Google Search Console, you can make your keyword strategy even more effective.
Keyword Planner Google: Discover new keywords
The Google Keyword Planner is not only a helpful keyword tool for Google Ads users, but also ideal for finding new keywords for your SEO strategy. It shows you relevant terms that you can use to expand your keyword list and optimize your keyword planning to reach new target groups.
Find new keyword ideas
With the Keyword Planner, you can either enter terms manually or have a website analyzed to discover suitable keywords. The tool suggests related terms and topics and supports you in keyword analysis. It provides important key figures such as:
-
Search volume: How often is a keyword searched for each month?
-
Competition: How competitive is the keyword? (low, medium, high)
-
CPC forecasts: What are the costs for an ad?
This data helps you to better assess the relevance and potential of individual keywords.
| Function | Benefit |
|---|---|
| Related keywords | More relevant terms for your list |
| Search volume & trends | Shows demand and seasonal fluctuations |
| Competition & CPC forecasts | Helps with budget and competitor assessment |
Structure and optimize keyword lists
You can organize the keywords using the Keyword Planner by automatically grouping and categorizing the terms for you. This allows you to create more efficient campaigns by bundling related keywords into an ad group and integrating them specifically into ads and landing pages.
To ensure that your keywords are not only well chosen but also used successfully, you should regularly analyze the click rate, conversion rate and cost per click. Based on this data, you can adjust and optimize your campaigns in a targeted manner.
Organize keywords and create campaigns
With the Google Keyword Planner, you can organize your researched keywords and turn them into an effective ads campaign. Before you start, you should collect at least 25 relevant keywords for your keyword plan – the more, the better. A broad selection will help you achieve better results and target your audience.
The Keyword Planner helps you to automatically bundle keywords into meaningful campaigns and identify suitable search terms. You receive estimates of clicks, impressions and conversions based on your planned budget. This allows you not only to structure your campaign, but also to optimize it in a targeted manner.
Within your campaign, you have the option of manually assigning keywords to ad groups or removing them. In addition, the Keyword Planner gives you helpful recommendations for suitable terms that match your existing keywords. By accepting or rejecting these suggestions, you can actively work on the quality of your campaign.
| Step | Description |
|---|---|
| 1. collect keywords | Research at least 25 relevant keyword ideas |
| 2. create campaigns | Organize keywords in powerful campaigns |
| 3. assign ad groups | Manually add or remove keywords from ad groups |
| 4. use recommendations | Accept or reject suggestions for keyword options |
To make the process even more efficient, you can download your campaign plan as a file for the Google Ads Editor or upload a keyword list directly into the Planner. Make sure that your file only contains one column with the heading “Keyword” and contains at least 25 terms to ensure a structured organization.
With the Google Keyword Planner, you have a powerful tool at your fingertips to plan and optimize campaigns via your Google Ads account and drive your SEO strategy forward. Use the possibilities to achieve your marketing goals efficiently and achieve more reach and better results.
Google Keyword Planner: search volumes, forecasts and strategies for optimal campaigns
The Google Keyword Planner is a powerful tool for analyzing search volumes and forecasts for keywords. By entering relevant terms or URLs, you receive valuable data on monthly search queries, competition and estimated advertising costs.
Analyze competition, retrieve search volumes and forecasts
The average monthly search volume shows how often a particular keyword is searched for – depending on your location and network settings. Example:
-
Clothing: 8 million search queries
-
Shoes: 4 million search queries
-
Accessories: 2 million search queries
In addition, the Keyword Planner indicates how competitive a keyword is (low, medium, high) based on the number of advertisers bidding on this keyword.
Costs for keywords and budget planning
In addition to the competition, the tool also shows the estimated cost per click (CPC) for an ad in the top positions. Example: The recommended bid for the keyword “clothing store” is €1.98. This information helps to plan and optimize the advertising budget in a targeted manner.
Use keyword forecasts
The Keyword Planner provides performance forecasts that provide information about potential clicks, impressions and conversions. To get the most out of this data, you should:
-
Analyze the monthly search volume and the competition
-
Consider the estimated CPC values for realistic budget planning
-
Compare forecasts with actual results
Strategies for optimizing budgets and bids
Use the option to call up your search volume and forecasts in order to use your budget efficiently:
| Strategy | Description |
|---|---|
| Increase budget | Adjust the budget for high-performing keywords to get more clicks |
| Customize bids | Optimize CPC bids according to competition and ROI expectations |
| Use niche keywords | Identify keywords with low competition and acceptable search volume |
By regularly analyzing the forecasts, you can continuously improve your SEO and SEM campaigns and achieve the best possible results
Carry out regular keyword research
Regular keyword research is the be-all and end-all for successful ads campaigns. This is the only way to stay up to date on which search terms are currently in demand. Experts recommend carrying out research on a weekly rather than monthly basis. This allows you to react quickly to trends and optimize your campaigns.
Use niche keywords and long-tail keywords
In addition to popular search terms, it is also worth including niche keywords and long-tail keywords in your ads campaigns. These are often neglected by competitors, but offer great potential. Long-tail keywords are more specific and usually have a higher conversion rate. The Keyword Planner helps you to track down these “hidden treasures”.
| Tool | Advantages |
|---|---|
| Google Ads Keyword Planner | Information on search volume, competition and CPC; search for new keywords |
| Ubersuggest | Additional keyword suggestions that may be missing in the Keyword Planner |
| Search Console + Google Ads | Analysis of organic and paid search results for keyword optimization |
| TrafficDesign Keyword Generator | Simple combination of up to five thematically related terms |
Combine keyword data with other keyword tools
The Keyword Planner provides valuable data, but it is worth combining these findings with information from other tools. Ubersuggest or the TrafficDesign Keyword Generator can provide additional ideas. By linking Search Console and Google Ads, you get a holistic view of the performance of your keywords.
With these best practices and a dose of creativity, nothing stands in the way of successful keyword research with the Google Ads Keyword Planner. Use the tool to take your Ads campaigns to the next level and reach your target group even better!
Conclusion
The Google Keyword Planner is an indispensable tool for a successful SEO strategy and Google Ads campaigns. With its keyword research, search volume analysis and forecasting functions, it provides valuable data for optimizing content and ads in a targeted manner.
Use the Keyword Planner on a weekly basis to find new keywords, check their search volume and competition and adjust your strategy. Combine it with the Google Search Console to optimize your SEO and Ads campaigns even more specifically.
Through the targeted use of niche and long-tail keywords as well as the integration into website texts, meta tags and ads, you can reach your target group even more precisely. This allows you to use the full potential of Google Keyword Planner and make your SEO and ads strategy even more successful.
FAQ
What is the Google Keyword Planner?
The Google Keyword Planner is a free keyword tool with numerous functions for Google Ads campaigns and search engine optimization (SEO). It helps you with keyword analysis, provides suggestions for new terms and shows the search volume and forecasts for your keywords.
How do I access the Keyword Planner?
To use the Keyword Planner, you need a Google Ads account. After logging in, you can use all the functions of the tool, regardless of whether you want to run an Ads campaign.
How do I find new keywords with the Keyword Planner?
Simply enter words, phrases or a website and the Google Keyword Planner will suggest suitable terms. You can rate them according to search volume, competition and cost per click (CPC) and use them for your keyword planning.
What data does the Keyword Planner provide?
The Keyword Planner gives you valuable insights into the average monthly search volume, the competition level of a keyword and the estimated cost per click (CPC). You can also see if search behavior changes over time and if there are seasonal fluctuations. This information is particularly important for advertisers, as it helps them to plan an ads campaign in a targeted manner and use the budget efficiently.
Can I improve my SEO strategy with the Keyword Planner?
Yes, the Google Keyword Planner is not only suitable for Google Ads, but also for SEO. If you strategically incorporate the keywords found into your website texts, meta tags and headings, you can improve your ranking in the search results and generate more organic traffic.
How often should I carry out keyword research?
Regular keyword analysis is crucial for success. Experts recommend carrying out keyword research on a weekly rather than monthly basis. This allows you to react more quickly to changes in search queries per month and continuously optimize your ads campaigns and SEO strategy.
Which keywords are particularly effective?
In addition to highly competitive terms, it is worth using niche and long-tail keywords. These are often less competitive, but have a higher conversion rate. The Keyword Planner helps you to find terms that are neglected by many competitors but are still highly relevant for your target group.
Is it worth combining the Keyword Planner with other tools?
Yes, the combination with other keyword tools such as Google Search Console, Google AdWords or Ubersuggest can give you even deeper insights into search behavior and competition. By using different sources, you can perform more comprehensive keyword planning and analysis and further improve your Ads campaign and SEO strategy.
