Nowadays, a digital marketing strategy is a must in any business. Now that companies are no longer limited to traditional advertising strategies, the internet has made it much easier to reach customers. There are now countless ways to do this, such as websites, emails or other online channels like social media. Using the various options available to reach customers can make a huge difference to the bottom line for many companies.
OffPage SEO optimization – Why is it so important?
In addition to all the possibilities, off-page SEO optimization should not be overlooked in the efforts to make progress in the area of digital marketing. Having an optimized website and engaging content is important and can lead to visitors spending more time on the website. However, this alone is not enough to rank high in the search engines.
If the visibility of the website is to be improved, it should be noted that building backlinks (link building) is one of the most effective SEO tactics. The reason for this is that Google uses high-quality backlinks to assess the credibility of a page – and the ranking in the search results depends on this.
Investing in backlink building for your own website can therefore be of great benefit in terms of ranking and conversion. After all, this will attract more and more visitors to the site over time.
P.S.: It is best to find an experienced link building agency for building backlinks. This will help you reach your goal safely and without penalties.
But to back this up, the following 30 facts from statistics have been compiled to illustrate why link building is so important. We have also created a suitable infographic for you (with 10 facts), which you can also integrate / use in your blog.
Do you like the content? Then copy the HTML code and embed the infographic on your website!
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General link building statistics
- Studies show that 94% of the world’s content does not receive any external links.(Backlinko)
- Only 2.2% of the world’s online content acquires many backlinks.(Backlinko)
- 41% of large companies claim that link building is the most difficult SEO method.(Conductor)
- 13% of SEO experts state that link building has the greatest value of all SEO measures.(Conductor)
- A study examined 100,000 different blogs – almost 75% had no external links at all.(Moz)
- 36% of companies outsource link building to experts due to the complexity of SEO.(SocialMediaToday)
- 42% of SEO experts spend the same amount of time building internal and external links.(SocialMediaToday)
- 90% of all marketers use content formats as their main strategy for generating backlinks.(userp)
- 65% of marketers claim that Domain Authority (DA) is the most important factor in determining the quality of a backlink.(userp)
What are the benefits of link building for SEO?
- 92% of marketers believe that link building will remain a key ranking factor for the next five years.(Aira)
- 52% of digital marketers say that link building and brand mentions have a direct impact on organic search results.(Aira)
- The top-ranked page in Google’s search results has an average of 3.8x as many backlinks compared to positions 2-10(userp).
- 43.2% of the top-ranked pages have reciprocal links. This means that the pages to which they link also link back to them.(Ahrefs)
Which forms of content are most effective for link building?
- Long content (3,000 – 10,000 words) acquires 77.2% more links compared to shorter articles (up to 1,000 words).(Backlinko)
- Infographics are known for their ability to attract links. Since they can be used to compress complex information, 53% of SEO experts use them to generate backlinks.(Content Marketing Institute)
- Of all content forms, list-type articles score with the highest average of referring domains at 6.19.(Moz)
- “Why” and “What” posts, as well as infographics, receive 25% more links compared to videos and “How to” posts.(SocialMediaToday)
How much does link building cost?
- 46% of marketers invest an average of €10,000 per year in backlink building.(Aira)
- Research shows that a low quality backlink averages €130, whereas a high quality link averages €850.(Siege Media)
- Clients who work with online marketing agencies state that they invest 25% of their SEO budget in backlink building.(seotribunal)
- 61% of marketers say they spend up to 10% of their total advertising budget on backlink building.(SocialMediaToday)
- As more and more companies get involved, 41% of marketers believe that the cost of link building will increase over the next few years.(userp)
What are the common link building strategies and practices?
- 69% of marketers believe that buying backlinks can improve a website’s ranking.(Aira)
- Brands that blog generate 97% more inbound links and 53% more visitors than those that don’t.(neilpatel)
- 50% of Google’s search queries consist of four or more words. If you don’t use long-tail keywords, you are missing out on conversion opportunities.(seotribunal)
- The website should be optimized for all devices, as 69% of digital media use is via mobile devices.(seotribunal)
- Refurbishing old blog posts can increase organic search traffic by 113%.(seotribunal)
- 51% of SEO experts state that bloggers should integrate 2-3 internal links per post.(SocialMediaToday)
- Placing guest articles has become one of the most effective link building methods. Statistics show that 60% of bloggers write an average of 1-5 guest articles.(Spiralytics)
- When sending outreach emails, up to 33% higher response rates can be achieved by personalizing the subject and body.(userp)
