SEO tool Majestic.com — Metrics explained

The SEO tool Majestic is one of the tools that are almost unavoidable for backlinks and link building. The Majestic.com tool also has defined two terms: Trust Flow and Citation Flow, which are explained in this lexicon entry.

Trust Flow

Trust Flow is a separate term, which has now also become a trademark of the company. This metric is based on quality, which is expressed on a scale from 0 to 100. The SEO tool Majestic compares a large number of trustworthy pages that have been selected manually. This process forms the basis of the Majestic Trust Flow. Websites that are closely linked to the trustworthy websites have a higher value than websites with more dubious links.

Citation Flow

The citation flow is also a Majestic brand and is also shown on a scale between 0 and 100, which can be used to measure link strength or “performance.” In a link building strategy, these would be two metrics that can be used to measure quality. Citation flow is a metric that can only be read together with trust flow. Citation flow and trust flow form the basis for the flow metric algorithm of the Majestic SEO tool. However, this was not always the case, as the previous metric — ACRank — was not as advanced. Compared to the previous ACRank metric, Citation Flow is based on a more iterative mathematical logic.

What makes Majestic's Algorithm so interesting?

The special feature of the Majestic SEO tool is that the service maps the Internet so that link intelligence data can be provided. This award-winning data can make a difference, especially when it comes to link building. In this way, your valuable budget is not burdened with links that are actually very weak. Anyone can use Site Explorer to check their own website or that of the competition. This data then shows the historical or current development (also using link diagrams). The respective anchor texts with the number of referring domains can also be found in the lower area.