Reddit

What is Reddit?

Reddit is a social media platform that is now one of the most visited sites in the world. Millions of users visit the website every day and create posts in the form of images, links, texts or surveys. The term Reddit is derived from the two words read and edit. Reddit differs in many ways from other major platforms such as Twitter, Facebook or Instagram. Among other things, Reddit has so-called subreddits on which separate communities can form, which are isolated and managed by moderators.

How did Reddit come about?

Steve Huffman and Alexis Ohanian founded Reddit back in 2005, when they created many fake accounts to gain traffic and make the site more popular. Just one year later, the site was acquired by the Condé Nast publishing house for 20 million US dollars. As Reddit became increasingly popular, the publisher decided to continue the site independently as Reddit Inc. The platform has developed into an opinionated site that benefits from billions of views. Reddit describes itself as the homepage of the Internet — no wonder, considering that it is now one of the 20 most visited websites in the world.

How does Reddit work?

Unlike conventional social media platforms, most content such as links, images or surveys are posted in sub-forums on Reddit. The so-called subreddits are managed by independent operators and moderators and each subforum has its own rules and members. A user can gain reputation on Reddit through karma points and thus make themselves popular. Karma points are credited to a profile when users interact with a posted contribution. When a user reaches the Reddit homepage, the best posts from all subreddits are displayed there. As the interests of users differ greatly in some cases, each homepage is completely individual and tailored to the respective user. Topics such as music, humor, politics and film are particularly popular with users from over 190 countries.

What rules apply on Reddit?

Reddit has an overarching netiquette that all users from all sub-forums must adhere to. This includes rules on tone and originality of content. However, the creator can add their own rules in the respective subreddits. If individual users repeatedly fail to adhere to these rules, they can be excluded from the subreddit. The best-known rules include, for example

• Always post the source of content
• Do not spread fake news
• Nice and appropriate tone in discussions
• Post posts to the correct subreddits
• Avoid double posts

What significance does Reddit have for SEO?

Due to its increasing relevance, Reddit has also become more important for website operators from all over the world over time. Viral content posted in the appropriate subreddits can attract traffic to external sites. However, care must be taken to ensure that the posts are always on-topic at best to avoid negative comments. However, thousands of impressions can be achieved through the correct classification in the sub-forums.

How should a post on Reddit be structured?

Heavy-handed advertising won't go down well with even the nicest Reddit users, so it's important to market and package campaigns well. It can often be worth linking to viral content to attract more users to a post.