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In the competition for online attention, Google Ads is the turbo for your online marketing. At SEO Galaxy, as a Google Ads agency, we therefore design campaigns that not only catch the eye, but also really help attract new customers. Thanks to our expertise, you can achieve the planned goals with your Google Ads campaign and help your company achieve real success!

The power of Google Ads campaigns

Google Ads are no longer a “nice-to-have” — they are a real must-have in modern online marketing.As an experienced service provider, we show you how to get not just clicks out of your campaigns, but real results — efficiently, measurably and in a targeted manner. We'll get the most out of it for you — we promise.

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You show up with your website when someone searches for your service or product
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Efficient use of advertising budget through precise target orientation
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Controllable revenue growth for your company

What exactly is Google Ads and how does it work?

In the competition for online attention, Google Ads is the turbo for your online marketing. At SEO Galaxy, as a Google Ads agency, we therefore design campaigns that not only catch the eye, but also really help attract new customers. Thanks to our expertise, you can achieve the planned goals with your Google Ads campaign and help your company achieve eGoogle Ads is Google's platform for online advertising, which places ads directly in search results. Companies can therefore pay for ads campaigns in order to specifically promote their products and services to relevant search queries.

Google Ads is a classic example of Search Engine Advertising (SEA) And is therefore part of Search Engine Marketing (SEM). It is also a central component of Performance marketing, as the success of campaigns can be measured and optimized in real time. Keywords in particular play a decisive role here.

As one of the best Google Ads agencies, we help you create and optimize the necessary campaigns so that you can reach your customers in a targeted manner. This type of advertising enables rapid performance improvements and measurable conversions. Ultimately, it's about getting the right leads with a fixed advertising budget. Real success!

Differences between Google Ads and SEO

Google Ads is chargeable but offers instant visibility in return. You pay per click that the ads bring in.
While a Google Ads campaign is effective almost immediately upon activation, SEO aims for long-term success. The search results optimized by SEO are displayed to users in a natural way without any payment on your part.
In summary, this means: Google Ads delivers results quickly, SEO builds a lasting online presence.

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Google Ads

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Someone searches for your service and you show up in the top ad results.
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You pay to click on the ad.
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Google Ads brings you visitors right away.

SEO

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Someone searches for your service and you show up in the top organic search results.
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The click is free of charge for you.
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It takes time to appear in the TOP 3 search results.

This is how a good Google Ads agency works

A good Google Ads agency is characterized above all by strategic planning and professional implementation. She works closely with her clients to create campaigns that achieve desired specific business goals. The services provided by Google Ads agencies therefore often consist of the following components:

Targeted keyword management and quality analysis

As a Google Ads agency, we identify keywords that are relevant to your product or service. We analyze exactly how ads need to be placed so that potential customers see and click on them.

The keywords used are also constantly monitored in order to refine search engine advertising and, if necessary, adapt it to changes in user search behavior.

Creation and continuous optimization of ad texts

Our premium Google Ads agency creates appealing ad texts that attract the attention of customers. We value high-quality content that encourages clicks and interaction.

Continuous optimization of advertising campaigns guarantees that advertisements remain current and effective.

Using Google Analytics for data-driven decisions

Google's analysis tool provides insight into customer behavior on your website. Based on this data, our agency can optimize ads strategies and ads. This is how we learn what works for your target group and what doesn't. Accordingly, SEA measures can then be adjusted in a targeted manner.

Combining Google Ads with other marketing channels

Integrating Google Ads into your marketing strategy gives you the chance to get more customers. As an experienced Google Ads agency, we know the synergies that ads can develop in combination with other channels such as social media and email marketing. In this way, we know how to create a strong presence across various platforms. This networking strengthens your brand and consistently increases campaign performance across all channels. With our partner agencies in the Galaxy network, we thus ensure maximum presence — including on social media.

Monitoring, analyzing, and reporting campaign performance

A Google Ads agency should not only create your ads, but also constantly monitor their performance. To do this, we analyze a lot of data to improve campaigns and identify which keywords really bring leads and sales.

Ads agencies, like us, use search engine advertising tools for deep insights. Regular reports therefore give you a clear overview of your success. This makes the optimization transparent and, if necessary, you have the opportunity to discuss a change of strategy with our agency at an early stage if the campaigns do not develop as intended.

Development of customized Google Ads strategies

A Google Ads agency first develops a Google Ads strategy tailored to your company. In doing so, she analyses the market, the target group and potential search queries. The goal is to reach exactly the customers who are looking for your products or services. Google Premier Partner agencies (not to be confused with the term Google Premium Partner, which is not an official title but is still popular) use advanced tools and, of course, their extensive know-how.
Each campaign is fine-tuned in terms of quality and performance. Tailored ads, including Display, Demand Gen or Performance Max campaigns, are designed to generate concrete leads and thus increase the success of your company and make the associated brand known. Of course, we also take these principles into account at SEO Galaxy.

The benefits for your business when you use Google Ads

With Google Ads, you can reach exactly the people who are actively looking for what you offer — at the right time, in the right place. This ensures targeted visibility on page 1 on Google, without detours.

Google Ads campaigns offer you maximum control: You address your target group precisely, can constantly adapt ads and immediately see what works — in real time, measurable and scalable.

Our Google Ads experts develop campaigns that exactly match your goals, market, and budget. You only pay when someone really clicks — so every cent goes into real relevance. That is effective visibility with a plan — and a clear perspective on more inquiries, more sales, more growth.

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Quick results

In contrast to SEO, which takes time to make an impact, with Google Ads, you can immediately see the first results. Once your campaign is live, potential customers can see your ads and get to your website.

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More turnover

By targeting potential customers and increasing visibility, Google Ads will help increase your sales. By showing relevant ads at the right time, you're increasing the likelihood that people will click on your site and make a purchase, or sign up for an appointment.

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Targeted weaving

Google Ads allows you to target your ads to specific target groups. You can include demographics, interests, and search terms to help your ad reach the right people.

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cost control

You have full control over your budget and can set a daily or monthly spending limit. This ensures that you have your maximum spending under control.

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Expanded range

Google is the world's largest search engine, which means you have a huge reach. Your ads can be shown not only on Google Search, but also on partner sites and the Google Display Network, increasing your visibility.

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Measurable results

With Google Ads, you can track exactly how your ads are performing. You'll get detailed reports on clicks, impressions, and conversions, which helps you optimize your campaigns and maximize ROI.

Dealing with Google AdWords yourself or working with ads agencies?

Deciding whether to manage Google AdWords yourself or work with a Google Ads agency can have a significant impact on your success in search engine marketing.

It is quite interesting to take a close look at Google AdWords yourself and thus better understand the opportunities and possibilities of this marketing channel. However, Google Ads agencies can do a lot of work for you. With our know-how, we at SEO Galaxy are able to make ads even more effective and thus ultimately increase your turnover.

24/7, you get concentrated Google Ads know-how and experts who deal exclusively with Google Ads and your campaigns.

Google AdWords is easy to use

Even without a Google Ads agency, companies can launch effective Google Ads campaigns. AdWords offers you a clear interface that makes it easy to create and manage ads.

Step-by-step instructions also make it easy to configure the Ads account and practical Google Shopping Tools (for Shopping Ads). This allows even customers without experience to implement their first campaigns.

However, the problem is often not operating, but turning the right screws so that your campaigns also work optimally. And that's where we come in...

Why working with SEO Galaxy as a Google Ads agency makes sense

Despite the ease of use of AdWords, as a Google Ads agency, we offer important advantages:

  • Expertise and experience: Professionals with deep experience in search engine advertising who master even complex ad campaigns.
  • Strategic advice: We not only offer AdWords account management, but also valuable strategic advice to optimize and improve performance.
  • Efficient lead generation: With our help, you can generate high-quality leads more efficiently.
  • Access to the latest advertising materials: Participate in Google Ads BETA testing and access the latest features.
  • Effective use of analytics tools: We use analysis tools such as Google Analytics to continuously measure and improve the success of campaigns.
  • Optimized ad placement: We know how to phrase and place ads so that your business gets the best results with Google and your customers.

Choose SEO Galaxy as your Google Ads agency

Choosing our Google Ads agency brings together personal customer service and expert know-how. Good communication and service at the very highest level is one of the most important priorities for our agency. That's why we work closely with companies to design targeted ads and campaigns.

We focus on customers not only when creating Google Shopping campaigns and display ads, but also when managing an Ads account. In this way, you benefit from individual support and strategic advice that will make your brand and the associated advertising campaigns successful. Holistic care with a holistic approach is particularly important to us — as you will notice.

What our customers say about us

More than 1,000 customers rely on us

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Sinah S.
Via Ratedo
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We've been working with SEO Galaxy for several years and are extremely satisfied. The team is reliable and professional, and they also cater to individual requests. I can recommend SEO Galaxy at any time.

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Sinah S.
Via Ratedo
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We've been working with SEO Galaxy for several years and are extremely satisfied. The team is reliable and professional, and they also cater to individual requests. I can recommend SEO Galaxy at any time.

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Sinah S.
Via Ratedo
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We've been working with SEO Galaxy for several years and are extremely satisfied. The team is reliable and professional, and they also cater to individual requests. I can recommend SEO Galaxy at any time.

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Sinah S.
Via Ratedo
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We've been working with SEO Galaxy for several years and are extremely satisfied. The team is reliable and professional, and they also cater to individual requests. I can recommend SEO Galaxy at any time.

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Sinah S.
Via Ratedo
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We've been working with SEO Galaxy for several years and are extremely satisfied. The team is reliable and professional, and they also cater to individual requests. I can recommend SEO Galaxy at any time.

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Simply TOP!!! The SEO-Galaxy team advises, researches, solves and is always motivated to find new & better ways to constantly optimize processes in order to be found online more easily. The price/performance ratio is great. In just a few months, we have managed to be number one for some of our numerous products - thank you!! We are looking forward to further good cooperation.

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Max Fenninger
Via Ratedo
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I am very satisfied with the work done by the SEO Galaxy team. The team has a very high level of expertise, is reliable and fast. The work is very professional and customer-oriented. I can recommend SEO Galaxy at any time and without reservation.

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Immobilienservice Müller
via Proven Expert
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Competence is a top priority here. Concerns and complaints are dealt with immediately and the focus is on the customer. Keep it up!

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HoeCon GmbH
via Trustpilot
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300+ companies trust us

Numbers don't lie

8.361

Top 1 rankings

739,143

monthly website visitors

97.361

Page 1 placements

300

+

customers

50

million €

Revenue generated

582.173

Traffic value per month

Get free advice now

About us

Hey, we are SEO Galaxy — your partner for sustainable online success. Since 2016, we have been helping companies not only to be visible on Google & Co., but also to stand out. With a strong combination of SEO and SEA expertise, smart strategies and an eye for the essentials, we bring your brand exactly where it belongs: to the very top.

What makes us special? Over 1,000 successfully implemented projects, real know-how and a sense for what really works. As a specialized service provider, we believe in solutions that not only look good, but also perform measurably — individually, well thought-out and always at the cutting edge.

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Your Google Ads agency with the right mix

As a specialized ads agency, we offer you all advertising channels that the advertising platform has to offer.

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Google Search Ads

Google always strives to provide its users with the best user experience.
That's why appealing and relevant ads are rewarded. We create keyword-specific search ads so that you not only appear at the top of Google search when a potential customer searches for you, but also pay less per click.

Google Shopping Ads

Your Google Shopping ads are your digital shop window, your business card, and your hot line to users. We maintain and optimize your product data so that your shop window not only shines but also attracts the right visitors.

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Google Display & Retargeting Ads

The Google Display Network has a reach of over two million websites with more than 90% of Internet users. With the help of remarketing campaigns, you can reach out to interested users again and create valuable touchpoints. We develop a Google display & retargeting strategy for your online shop to measurably increase your brand awareness and sales.

YouTube Ads

YouTube is the second-largest search engine in the world after Google. Make your audience aware of your products and brand with video ads on YouTube. We support you with an individual YouTube ads strategy — so that your products and brand are remembered.

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Google app campaigns

On average, your potential customers spend almost an eighth of their entire day consuming content on mobile devices. For this reason alone, it's worth considering mobile apps as an important part of your Google Ads strategy. We develop an app marketing strategy so that you can stay in touch with potential customers and reach them at the right time, with the right advertising message.

The costs of Google Ads: What are the factors?

Regardless of whether you work with a Google Ads agency, Google Ads incur its own costs. These payments go directly to Google and are not related to the agency's fees.

What exactly do Google Ads cost?

Google Ads is billed using the cost-per-click model (CPC). That means you only pay for ads when they're actually clicked on. This makes it a cost-effective extension of your advertising efforts.

You'll also set a budget for your campaign beforehand, which will help you keep control of your spending. By specifically selecting and adjusting parameters, such as target groups, keywords and bidding strategies, you can then optimize your spending in the long term and thus ensure that you get the maximum of visibility and leads from your ads.

Google Ads Budgeting: Understanding Bids and Budgets

Budgeting for Google Ads is entirely up to you. You decide how much money you want to spend per day, week or month. However, the budget influences how often your ads are shown. Here's how it works: With Google Ads, you set bids for keywords that present your ad when a customer searches. Higher bids can improve visibility, but of course they can also use up the budget more quickly. A balance between bid and budget is therefore important. At SEO Galaxy, we're happy to help you find that balance and get the most out of every campaign without going over budget.

Effective cost control

Thanks to the way Google Ads works, it's not possible for you to be charged more than you set out in advance. However, it is important to optimize ads so that you get the most out of your investment. Our regular analyses enable you to adapt campaigns as needed. This ensures that your advertising materials are used where they have the biggest impact.

Additional costs to the agency

Working with an agency for Google Ads services means that, in addition to the fees for Google Ads itself, there are additional costs for the agency's service. These are caused, among other things, by the agency creating the display ads and campaigns and managing the ads account accordingly. Meanwhile, during the ongoing SEA campaign, your company at SEO Galaxy benefits from the fact that the Adwords agency monitors everything related to your ads and makes adjustments if necessary to achieve the best possible success. Accordingly, it costs more to use the Google advertising platform with the help of Google Ads agencies than to do everything yourself here. But we're convinced that you'll recoup the additional investment with our help with your ads. Our costs usually amount to a set-up fee, a monthly flat rate and a percentage fee of the budget. The more we can spend on you and the more we get back, the more you and we benefit from it.

Creating the Google Ads campaign

The development of a Google Ads campaign by our agency starts with our experts analyzing your company, your goals and your target group in detail. We use our experience to design Google AdWords campaigns that are precisely tailored to the search engine.

Support and optimization of contributions

After launching a Google AdWords campaign, our work is far from over. It is important for your company that your Google AdWords measures and the associated SEA key figures are continuously monitored in order to be able to make adjustments if necessary. As a reliable partner, we do this for you. This ensures that your Google AdWords investment is really worthwhile and that your ads are delivered to exactly the users they are intended for.

Agency fees are a good investment in many cases

As the references of good Google Ads agencies from Germany show, the deep understanding of the experts from Adwords and SEA significantly improves the quality of your advertising campaigns. With SEO Galaxy, the price-performance ratio is also right.

As an Adwords agency, we also make work much easier: We create, manage and optimize your Google AdWords ads, which means that you have more time for your core business. As a result, your brand is becoming ever stronger online, and on a profitable budget.

Transparent cost overview

When you let a Google Ads agency support your business, it's important that you understand exactly what you're paying for and what you're getting in return. Reputable agencies always disclose the composition of the fees for AdWords, administration, SEA and optimization. Never be afraid to ask the Google AdWords agency questions if you don't understand certain billing points. A reputable company with good references will certainly clarify these. With SEO Galaxy, for example, you always have transparent insight into the strategy and the associated costs.

How does the collaboration work?

3 easy steps to more sales

Step 1

Get in touch with us

Take the next step on your journey to greater online success and arrange an online appointment with us.

Step 2

Get individual advice

In a free consultation, you will find out how you can get the most out of working with us.

Step 3

Start your growth with us

Thanks to a tailor-made plan for your company, we support you on your way to greater online success with search engines.

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Success stories - Proven results

Results we achieve with our customers

IT service providers on the road to success: 15,000€ profit increase & 18% lower CPC in 3 months!

The result
Profitability significantly increased. Profit increased by more than 15,000€ in 3 months. CPC dropped by 18% and +100 more leads per month.
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739,143

monthly website visitors

300

+

customers

582.173

Traffic value per month

50

Mio

customers

IT service providers on the road to success: B2B leads: Cost reduction from €270 to €110!

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The result
Lead generation in the B2B sector, continuously reducing the lead price from 270€ to 110€. New campaign formats and significant increase in customer sales.

739,143

monthly website visitors

300

+

customers

582.173

Traffic value per month

50

Mio

customers

IT service providers on the road to success: 15,000€ profit increase & 18% lower CPC in 3 months!

The result
Scaling achieved in 2021 on hygiene products at 62,500€ costs over 911,000€ in sales. In 60 days. Unique? Yes, definitely! But we are proud of it — even though it was so long ago. We are still successfully serving our customers today.
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739,143

monthly website visitors

300

+

customers

582.173

Traffic value per month

50

Mio

customers

IT service providers on the road to success: Higher profit with intelligent ad restructuring

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The result
Immense reduction in costs per purchase, restructuring of the ads account by clearly separating the profitability of the right services. 34% lower costs per lead.

739,143

monthly website visitors

300

+

customers

582.173

Traffic value per month

50

Mio

customers

Would you like to discover more references?

What customers say about us

How much does a Google Ads agency cost?

The prices for an ads agency depend on various factors. As a rule, the budget and scope of advertising campaigns play a role in particular.

In the following section, we will explain approximately what costs you should expect when working with a Google AdWords agency in Germany and how these costs are converted into effective ads. After all, the aim of the ads is to earn you more additional money than you spent on the ads platform.

Targeted advertising in Germany or in specific regions

Google AdWords advertising can be used worldwide, throughout Germany or specifically in selected cities or postal codes to strengthen your company's presence there. Thanks to Google, your ads reach exactly the potential customers you want to reach.

Especially if you offer local services or products, it is important to optimize your SEA campaign for the region in question. After all, it's not really much use if you offer a local service in a city in Germany and customers from Switzerland click on your ad. This would only cause unnecessary costs and have no benefit for you.

National vs. international Google AdWords strategies

Depending on the type of company you own or the services offered, you need to consider whether your Google Ads campaign should be limited to Germany, or whether clicks from other countries are also valuable to you.

However, your ad must always be structured in such a way that it appeals to the right target group. This applies not only to the content, but also to the settings on Google AdWords: There, you can specify in which countries and regions your AdWords ad should be displayed.

Local Google AdWords campaigns despite international orientation?

Even if your business is internationally oriented, local Google AdWords campaigns can be valuable. They help establish a presence in specific areas. It can therefore be useful to create a different Google AdWords strategy for Germany, for example, than for the Spanish or Scandinavian market. Linguistic and local characteristics can thus be better taken into account. In addition, you can — if available — include targeted local references in your Google ads and thus emphasize even more that you are the right partner for the customer's concerns. At SEO Galaxy, we know what's important and are happy to support you!

Find the right Google Ads agency

Google is the leading advertising platform worldwide — and choosing the right agency can make a big difference in the success of your campaign. That's why it's worth taking a closer look, because although there are many SEA agencies in Germany, not all are of the same quality level. Only a few have the expertise, experience and strategic understanding to deliver truly tailored solutions for your company's individual requirements.

As a successful Google Ads agency, however, we have numerous references and prove how our employees have successfully designed projects. So feel free to see for yourself!

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How to recognize a dubious Google Ads agency

With the increasing importance of Google Ads, numerous agencies were founded in Germany. Unfortunately, many of them promise more than they deliver. So that you don't run into a dubious provider, we would now like to show you which red flags you need to pay attention to.

Unclear or unrealistic value propositions

You can often recognize a dubious Google Ads agency by vague or excessive promises. Reputable agencies offer realistic objectives and clear explanations of what they can do.

Be particularly careful if an agency promises you that it will soon be number 1 in Germany, but at the same time does not provide you with an easy-to-understand concept and a clear cost plan.

Further warning signs of a rather dubious collaboration with a Google Ads agency:

  • Specific promises about a specific number of conversions
  • No transparent explanation of the methods and strategies used
  • Non-transparent or missing breakdown of care costs
  • Insufficient or no regular reporting on campaign development
  • Hardly any information on the current status of the campaign — or only on request
  • Unexpected additional costs not previously mentioned in the offer
  • Difficult or slow communication, for example due to lack of availability of contact persons
  • Evasive or no answers at all to specific questions about campaign performance or strategy

Ran into a dubious agency — and now?

If you've made a mistake when choosing a Google Ads agency, it's important to recognize it as quickly as possible so as not to invest even more money and hurt your business. Always question whether the chosen provider is really the right one for you.

If you don't feel comfortable working with your AdWords agency, it's time for a clarifying conversation first. Make it clear what you are not satisfied with about the collaboration and get a clear concept of how these deficiencies can be remedied. If this doesn't improve, you should look for another Google Ads agency. At SEO Galaxy, we're happy to help you get your website back on track for success.

OUR LOCATION

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Office
Eifel-Maar-Park 10, 56766 Ulmen, Germany
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Contact
Write to us at anfrage@seo-galaxy.info
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Telephone
Available upon request!

Frequently asked questions

You can't find an answer to your question? Reach out to our customer support team.

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What is SEA?

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SEA stands for search engine advertising and refers to paid ads in search engines such as Google (Google Ads) or Bing (Bing Ads). Companies use SEA specifically to reach their target group exactly when they are actively searching for specific products or services. The ads appear above or below the organic search results and are usually booked via an auction system — billing is usually done by click (cost-per-click). Used correctly, SEA is a powerful tool for quickly generating visibility, traffic and qualified leads.

How long is the contract period?

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In the advertising sector, we have a term of 3 months from the start because we want to deliver careful results and for this we need three things in particular: data, optimization and sufficient time.

When is my Google Ads campaign visible?

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An SEA campaign is usually visible immediately after approval by Google. However, this approval can take 24-48 hours. Factors such as bidding strategy, budget, and competition influence exactly when and how often the ad is delivered.

What are the benefits of SEA compared to SEO?

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SEA provides instant visibility and quick results as ads appear right after approval. It enables precise targeting by keywords, location, and demographics. SEA also offers better control over budgets and performance, while SEO requires more time and depends on organic ranking factors.

Ready to increase your online success?

Make an appointment with us now and find out how we can help you achieve more success in search engine marketing. Regardless of whether you run a small company or a large corporation — we have tailor-made solutions for you.

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