GOOGLE ADS AGENCY

We help you to achieve more sales with less costs by using Google Ads. Growth for your business with campaigns that really sell. Especially for lead-gen companies.
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SEO GALAXY WAS MENTIONED IN

In the competition for attention on the web, Google Ads is the turbo for your online marketing. At SEO Galaxy, as a Google Ads agency, we design campaigns that not only catch the eye, but also really help you win new customers. Thanks to our expertise, you will achieve the planned goals with your Google Ads campaign and help your company to achieve real success.

The power of Google Ads campaigns

Google Ads campaigns are powerful in search engine advertising. As a Google Ads agency, we design targeted ads for companies that appeal precisely to the relevant users. Thanks to professional optimization and a well-thought-out strategy, our Google Ads experts ensure that your site is not only seen by potential customers, but also generates conversions and purchases.
As a premium Google Ads agency from Germany, we also want to strengthen your online presence and achieve measurable success. Our efficient Ads budget management maximizes the cost-benefit ratio. Google Ads campaigns have become an integral part of modern online marketing, and we help you get the most out of them.

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About us

Welcome to SEO Galaxy, where digital success is created with expertise and innovation. Since 2016, we have specialized in tailor-made solutions in the field of search engine marketing (SEO and SEA). Our mission is to help companies achieve above-average growth online through strategic optimization and careful implementation. Based on experience from more than 1,000+ customer projects.

What exactly is Google Ads and how does it work?

Google Ads is Google’s platform for online advertising, which displays ads in search results. Companies pay for Ads campaigns to advertise their products and services for relevant search queries. Google Ads is therefore so-called Search Engine Advertising, which is part of Search Engine Marketing (SEM), where keywords are crucial.

As one of the best Google Ads agencies, we help to create and optimize these campaigns so that customers are reached in a targeted manner. This type of advertising enables a rapid increase in performance and measurable conversions. Ultimately, it’s about attracting the right leads with a set advertising budget.

The advantages for your business when you use Google Ads

Results, sales, reach target group, build brand

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Fast results

Unlike SEO, which takes time to take effect, with Google Ads you can see the first results immediately. As soon as your campaign is live, potential customers can see your ads and get to your website.

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More sales

By targeting potential customers and increasing visibility, Google Ads will help increase your sales. By placing relevant ads at the right time, you increase the likelihood that users will click on your website and make a purchase or sign up for an appointment.

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Targeted weaving

Google Ads allows you to target your ads to specific audiences. You can specify demographic characteristics, interests and search terms to ensure that your ads reach the right people.

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Cost control

You have full control over your budget. You can set a daily or monthly spending limit. This ensures that you have your maximum spending under control.

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Extended range

Google is the world’s largest search engine, which means you have a huge reach. Your ads can be displayed not only on Google Search, but also on partner sites and the Google Display Network, increasing your visibility.

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Measurable results

With Google Ads, you can track exactly how your ads are performing. You receive detailed reports on clicks, impressions and conversions, which helps you to optimize your campaigns and maximize ROI.

With Google Ads, you can reach customers who are searching for the exact product or service you offer. Visibility on page 1 of the search engine is guaranteed for your company thanks to Google Ads.

Google Ads campaigns allow precise targeting and optimization in real time. Performance is measurable. Accordingly, the ads can always be adapted to the current requirements for maximum conversions and sales.

The Google Ads experts at our professional Ads agency develop campaigns that are specifically tailored to your individual goals. The Ads budget is easy to control because you only pay if someone clicks on the ad. This makes working with Google Ads a promising way to increase your online presence cost-effectively.

Differences between Google Ads and SEO

Google Ads is subject to a charge, but offers immediate visibility. You pay per click that the ads generate.

While a Google Ads campaign is effective almost as soon as it is activated, SEO aims for long-term success. The search results optimized by SEO are displayed to users in a natural way without you having to pay for them.

Google Ads delivers quick results, SEO builds a lasting online presence. Ads agencies manage paid campaigns, SEO experts improve website content and structure for better search engine rankings. Both are important in online marketing. As a full-service agency, we can not only help with Google Adwords if required, but also have the necessary expertise for search engine optimization beyond Adwords.

Google Ads

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How a good Google Ads agency works

A good Google Ads agency is characterized by strategic planning and professional implementation. It works closely with clients to create campaigns that achieve specific business objectives. We will now show you the components that make up the services of such a Google Ads agency.

Development of customized Google Ads strategies

A Google Ads agency first develops a Google Ads strategy tailored to your company. It analyzes the market, the target group and potential search queries. The aim is to reach exactly those customers who are searching for your products or services.

Premium Partner agencies use advanced tools and, of course, their extensive know-how. Each campaign is fine-tuned for quality and performance. Customized ads, including Display, Demand Gen or even Performance Max campaigns, are designed to generate tangible leads to increase your company’s success and brand awareness. These are the principles we follow at SEO Galaxy.

Targeted keyword management and quality analysis

As a Google Ads agency, we identify keywords that are relevant to your product or service. We analyze exactly how the ads need to be placed so that they are seen and clicked on by potential customers.
The keywords used are constantly monitored in order to refine search engine advertising and, if necessary, adapt it to changes in user search behavior.

Well thought-out keyword selection and ongoing quality management ensure higher visibility and success for your ads.

Creation and continuous optimization of ad texts

Our Google Ads agency creates appealing ad texts that capture the attention of customers. We emphasize high-quality content that encourages clicks and interaction.

Continuous optimization of advertising campaigns guarantees that advertisements remain up-to-date and effective.

Monitoring, analysis and reporting of campaign performance

A Google Ads agency should not just create your ads, but also constantly monitor their performance. To do this, we analyze a lot of data to improve campaigns and identify which keywords are really bringing in leads and sales.

Ads agencies, like us, use search engine advertising tools for in-depth insights. Regular reports give you a clear overview of success. This makes optimization transparent and you have the opportunity to discuss a change of strategy with our agency at an early stage if the campaigns are not developing as planned.

Use of Google Analytics for data-driven decisions

Google’s analysis tool provides insight into the behavior of customers on your website. Our agency can use this data to optimize ads strategies and ads. It is important to understand what works for your target group and what does not. The SEA measures can then be adjusted accordingly.

Combination of Google Ads with other marketing channels

Integrating Google Ads into your marketing strategy offers you the chance to win more customers. As an experienced Google Ads agency, we know the synergies that ads can develop in combination with social media and email marketing. We create a strong presence across different platforms. This networking strengthens brands and increases campaign performance across all channels. Together with our partner agencies in the Galaxy network, we ensure maximum presence – including on social media.

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How does the collaboration work?

3 simple steps to more sales

Step 1

Get in touch with us

Take the next step on your journey to more online success and arrange an online meeting with us.

Step 2

Get individual advice

In a free consultation, you will find out how you can get the most out of working with us.

Step 3

Start your growth with us

Thanks to a customized plan for your company, we support you on your way to more online success with search engines.

Dealing with Google AdWords yourself or working with ad agencies?

The decision as to whether you manage Google AdWords yourself or work with a Google Ads agency can have a significant influence on your success in search engine marketing.

It is definitely interesting to take a closer look at Google AdWords and better understand the opportunities and possibilities of this marketing channel. However, Google Ads agencies can do a lot of the work for you. With our know-how, we at SEO Galaxy are able to make the ads even more effective and ultimately increase your sales. 24/7 Google Ads know-how and experts who deal exclusively with Google Ads and your campaigns.

Google AdWords is easy to use

Even without a Google Ads agency, companies can launch effective Google Ads campaigns. AdWords offers a clear interface that makes it easy to create and manage ads. Step-by-step instructions make it easy to configure the Ads account and practical Google Shopping tools. This means that even customers without experience can implement their first campaigns. Regular optimization based on performance data improves success and increases your sales with controlled use of the budget. The problem is often not operating, but rather turning the right screws so that your campaigns work optimally. And this is where we come in…

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Why working with SEO Galaxy as a Google Ads agency makes sense

Despite the user-friendliness of AdWords, we offer important advantages as a Google Ads agency. We employ professionals with in-depth experience in search engine advertising who master complex Ads campaigns. We not only manage your AdWords account, but also offer strategic advice for optimization and performance improvement.
With the help of our Google AdWords agency, you can generate high-quality leads more efficiently. We also have access to the latest advertising tools (BETA tests for Google Ads) and can use analysis tools such as Google Analytics efficiently. We know how to formulate and place ads in such a way that your company achieves the best results on Google.

Choose SEO Galaxy as your Google Ads agency

Choosing our Google Ads agency brings together personal customer service and expert know-how. Good communication and service at the highest level is a top priority for our agency. That’s why we work closely with companies to create targeted ads and campaigns.
We focus on our customers not only when creating Google Shopping campaigns and Display Ads, but also when managing their Ads account. You benefit from individual support and strategic advice that will lead your brand and the associated advertising campaigns to success. Holistic support with a holistic approach is particularly important to us – which you will notice.

Our customers about us

More than 1000+ customers rely on our expertise

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Max Fenninger

via Ratedo

Simply TOP!!! The team of SEO-Galaxy advises, researches, solves and is always motivated to find new & better ways to constantly optimize the processes to be found online more easily. The price-performance ratio is excellent. In just a few months, we have managed to be number 1 for some of our numerous products – thank you! We look forward to a continued good cooperation.

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Real estate service Müller

via Proven Expert

I am very satisfied with the work of the SEO Galaxy team. The team has a very high level of expertise, is reliable and fast. Their work is very professional and customer-oriented. I can recommend SEO Galaxy at any time and without reservation.
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HoeCon GmbH

via Trustpilot

Competence is a top priority here. Requests and complaints are dealt with immediately and the customer is the focus. Keep up the good work!

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Would you like to discover more references?

What does a Google Ads agency cost?

The prices for an ads agency depend on various factors. Budget and the scope of the advertising campaigns play a major role.

In this section, we explain what costs you should expect when working with a Google AdWords agency in Germany and how these costs are converted into effective ads. After all, the aim of these ads is to earn you more additional money than you have spent.

The cost of Google Ads: What are the factors?

Regardless of whether you work with a Google Ads agency, Google Ads incurs its own costs. These payments go directly to Google and are not related to the agency’s fees.

Billing with Google Ads is based on the so-called cost-per-click model (CPC). This means that you only pay if your ad is actually clicked on. You set a budget for your Google AddWords campaign in advance. Cleverly chosen parameters help to keep expenditure low and get the most out of your ads on Google.

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Budgeting Google Ads: Understanding bids and budgets

Budgeting for Google Ads is entirely up to you. You decide how much money you want to spend per day, week or month. The budget influences how often your ads are displayed. With Google Ads, you set bids for keywords that present your ad in a customer's search query. Higher bids can improve visibility, but of course also use up the budget more quickly. A good balance between bid and budget is important. At SEO Galaxy, we can help you find that balance and get the most out of every campaign without going over budget.

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Effective cost control

Thanks to the way Google Ads works, it is not possible for you to be charged more than you have specified in advance. However, it is important to optimize the ads so that you get the most out of your investment. Our regular analyses enable you to adapt campaigns to your needs. This ensures that your advertising materials are used where they have the greatest impact.

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Additional costs to the agency

Working with a Google Ads agency means that, in addition to the fees for Google Ads itself, there are additional costs for the agency's services. These are incurred, among other things, by the agency creating the display ads and campaigns and managing the Ads account accordingly. During the ongoing SEA campaign, your company at SEO Galaxy also benefits from the fact that the Adwords agency monitors everything to do with your ads and makes any necessary adjustments to ensure the best possible success. This means that it naturally costs more to use the Google advertising platform with the help of Google Ads agencies than to do everything yourself. However, we are convinced that you will recoup the additional investment with our help with your ads. Our costs usually amount to a set-up fee, a monthly flat rate and a percentage fee of the budget. The more we can spend on you and the more we get back, the more you and we benefit.

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Creation of the Google Ads campaign

The development of a Google Ads campaign by our agency begins with our experts analyzing your company, your goals and your target group in detail. We use our experience to design Google AdWords campaigns that are precisely tailored to the search engine.

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Support and optimization of contributions

Once a Google AdWords campaign has been launched, our work is far from over. It is important for your company that your Google AdWords measures and the associated SEA key figures are continuously monitored so that adjustments can be made if necessary. As a reliable partner, we take care of this for you. This ensures that your Google AdWords investment really pays off and that your ads are shown to the exact users they are intended for.

Agency fees are a good investment in many cases

As the references of good Google Ads agencies from Germany show, the deep understanding of the experts in Adwords and SEA significantly improves the quality of your advertising campaigns. At SEO Galaxy, the price-performance ratio is also right.

As an AdWords agency, we also make your work much easier: we take care of the creation, management and optimization of your Google AdWords ads, which means you have more time for your core business. As a result, your brand will become stronger and stronger online with a profitable budget.

Transparent cost overview

If you have your company supported by a Google Ads agency, it is important that you understand exactly what you are paying for and what you are getting in return. Reputable agencies always disclose how the fees for AdWords, administration, SEA and optimization are made up. Never be afraid to ask questions to the Google AdWords agency if you don’t understand certain billing points. A reputable company with good references will certainly clarify these. With SEO Galaxy, you always have a transparent insight into the strategy and the associated costs.

Results that we achieve with our customers

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Profitability increased significantly. Increased profit by more than €15,000 in 3 months. CPC down by 18% and +100 more leads per month.
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Lead generation in the B2B area, the lead price continuously reduced from € 270 to € 110. New campaign formats and significant increase in customer sales.
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Immense reduction in costs per purchase, restructuring of the ads account by clearly separating the profitability of the right services. 34 % lower costs per lead.
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Scaling in 2021 on the subject of hygiene articles at a cost of € 62,500 generated over € 911,000 in sales. In 60 days. A one-off? Yes, definitely! But we are proud of it - even though it was so long ago. We are still successfully supporting the customer today.

Targeted advertising in Germany or in specific regions

Google AdWords advertising can be used worldwide, throughout Germany or specifically in selected cities or zip codes to strengthen your company’s presence there. Thanks to Google, your ads reach potential customers exactly where they are.

Especially if you offer local services or products, it is important to optimize your SEA campaign for the relevant region. After all, it doesn’t really help much if you offer a local service in a city in Germany and customers from Switzerland click on your ad. This would only cause unnecessary costs and have no benefit for you.

National vs. international Google AdWords strategies

Depending on the type of your company or the services you offer, you need to consider whether your Google Ads campaign should be limited to Germany or whether clicks from other countries are also valuable for you.

Your ad must be structured in such a way that it appeals to the right target group. This applies not only to the content, but also to the settings in Google AdWords: you can specify the countries and regions in which your AdWords ad should be displayed.

Reach customers in your region with Google AdWords

Google AdWords allows you to target the people you want to attract as customers via the search engine. Specialized AdWords settings make it possible to focus the ad on specific cities or areas in Germany.

Also use local keywords and display ads that are tailored to local searches to attract potential customers in the vicinity. If necessary, emphasize your local references in the campaign to show users that you are the right provider for their city.

Local Google AdWords campaigns despite international orientation?

Even if your business has an international focus, local Google AdWords campaigns can be valuable. They support the development of a presence in specific areas. It can therefore make sense, for example, to create a different Google AdWords ad for Germany than for the Spanish or Scandinavian market. Linguistic and local characteristics can be better taken into account. If available, you can also include specific local references in your Google ad to emphasize even more strongly that you are the right partner for the customer’s needs. At SEO Galaxy, we know what is important and will support you accordingly.

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Find the right Google Ads agency

Google is the leading advertising platform, and choosing the right agency can be crucial to your advertising success. You should therefore proceed carefully here.

There are many SEA agencies in Germany, but not all of them offer top quality and meet the specific requirements of your company.

As a successful Google Ads agency, we have numerous references to show how our employees have successfully designed projects.

How to recognize a dubious Google Ads agency

With the increasing importance of Google Ads, numerous agencies have been founded in Germany. Unfortunately, many of them promise more than they deliver. To make sure you don’t end up with a dubious provider, we would now like to show you which red flags you need to watch out for.

Unclear or unrealistic performance promises

A dubious Google Ads agency can often be recognized by vague or exaggerated promises. Reputable agencies offer realistic objectives and clear explanations of what they can achieve. Be particularly careful if an agency promises you that it will soon be the number 1 in Germany, but at the same time does not provide you with a clear concept and cost plan.

The following list shows some unclear performance promises that do not speak for seriousness:

  • Promise of a certain number of conversions
  • Lack of explanations of methods and strategies
  • No disclosure of Google Ads operating costs
  • Little to no reporting

A dubious agency – and now?

If you have made a mistake when choosing a Google Ads agency, it is important to recognize this as quickly as possible to avoid investing even more money and damaging your company. Always question whether the chosen provider is really the right one for you. Pay attention to the following warning signs:

  • No or only very infrequent reports on the status of your campaign
  • Additional hidden costs that were not listed in the offer
  • Difficulties in contacting the agency, including lack of availability of the responsible employees
  • No clear answers to specific questions about the performance or strategy of your Google Ads campaigns

If you don’t feel comfortable working with your AdWords agency, it’s time for a clarifying discussion. Make it clear what you are not satisfied with in the collaboration and ask for a clear concept on how these shortcomings can be remedied. If this does not bring about any improvement, you should look for another Google Ads agency. At SEO Galaxy, we will be happy to help you get your website back on the road to success.

The most frequently asked questions

Can’t find the answer to your question? Please contact our customer support team.

SEA stands for Search Engine Advertising and refers to paid advertisements in search engines such as Google. Companies place ads that appear for specific search terms in order to reach their target group. These ads are usually booked via an auction system and billed per click.

We have a minimum contract period of 6 months from the start. We want to deliver accurate results and for this we need one thing above all: data, optimization and time.

The SEA campaign is usually visible immediately after approval by Google. However, this approval can sometimes take 24-48 hours. Factors such as bidding strategy, budget and competition influence when and how often the ad is delivered.

SEA offers instant visibility and fast results as ads appear immediately after approval. It enables precise targeting by keywords, location and demographics. SEA also offers better control over budgets and performance, while SEO takes more time and depends on organic ranking factors.

How does a collaboration with SEO Galaxy work?

3 simple steps to online growth

Step 1

Discover our services

Take a look at our image video and find out how we work. Discover our services and send us your contact request.

Step 2

Get in touch with us

Take the next step towards more online success and arrange an online meeting with us.

Step 3

Start your growth with us

Thanks to a customized plan for your company, we support you on your way to more online success with search engines.

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Are you ready to increase your online success?

Make an appointment with us now and find out how we can help you achieve more success in search engine marketing. Whether you run a small business or a large corporation – we have tailor-made solutions for you.Get in touch with us now!