Article spinning is often used in content marketing – but other terms such as “text spinning” have also become established. This method is used in the area of off-page SEO. However, it should always be used carefully.
What is Article Spinning?
This is an automatic creation of texts that are generated by software. The aim is to use synonyms to create several texts within seconds or minutes. In many cases, product descriptions also come from such software, but an original text is still required, as text spinning does not involve artificial intelligence creating these texts. However, the actual process is simple: each part of the sentence is created using synonyms, creating a completely new text.
How does text spinning software work?
Text Spinner or Article Spinner is software that has been created for finding synonyms. The software is designed to process the text in such a way that a unique text is created. The basis for success is based on synonym databases, which are usually already available in every language, and the tools are also based on Spintax, a markup language comparable to HTML. The text elements are marked with brackets so that the software knows which elements need to be completely replaced. This would be the case with product descriptions, for example. spinning software can create texts, but the quality is usually not particularly good. It can happen that individual words no longer fit the context. However, there are also sometimes problems with the meaning of individual words. Errors are common with homonyms such as “bouquet” and “ball”, and modern tools have artificial intelligence that can understand phrases and words in context – making the texts better and better. The texts can also be adapted for search engine optimization using a WDF*IDF analysis – completely automatically.
Text spinning for link building articles
Text spinning is often used in link building, as a large number of texts often need to be prepared. However, this method is also used in other areas, such as product descriptions, press releases and delivery service portals.
The danger: Duplicate content
Duplicate content is a challenge in text spinning in search engine optimization, because a generated text usually has no added value for the reader. Google can evaluate the text quality and would devalue the text accordingly – especially as spun texts can also be recognized as such. The algorithm checks this based on the synonyms, but it becomes more difficult when paragraphs are swapped. These changes make the text all the more “unique”. This method is helpful for quickly adding content to a blog. However, when it comes to good rankings and perhaps also lucrative monetization of the content, this method is less recommended.
If you want to build backlinks, you should pay attention to the use of unique content. An experienced link building agency knows this and will take it into account when building backlinks.
