What is the SEO architecture
SEO architecture refers to all aspects that have an influence on the search engine ranking. These include the content, structure, functionality and user-friendliness of a website. Although there is no uniformly ideal SEO architecture that you can use as a guide for your own website, it is possible to define a rough guideline that you can follow when creating your own website. If this structure is roughly adhered to, a site can be optimized and adapted for the search engine crawler in the long term.
How the SEO architecture works
For search engines, the technical structure of a page is relevant first and foremost. The search engine crawler analyzes individual aspects that also have an impact on how and where a website is displayed in the search results. Accordingly, optimization of the following features is particularly important:
The title day
The title tag describes the heading or title of a web page. When assigning the title tag, site operators should be aware that the title tag is the first thing that is displayed to users in the SERPs. There are some requirements for the title tag that must be observed in any case. For example, the title tag should contain a maximum of 70 characters so that it is not cut off in the search results. It should also contain the main keyword and be appealing. The title tag is very present in the search results and users also use this title to decide whether to click on a website or not. The title tag is assigned in the source code of a website. New titles can be selected for subpages. The title tag should fulfill the following goals:
-
Describe page comprehensively
-
Keyword included
-
arouse curiosity
The meta description
Although the meta description has no direct effect on the search engine ranking, it is still relevant for traffic. This is because the meta description is displayed directly below the title and is therefore relevant for searchers who have to decide between search results. If a meta description is concise and interesting, a searcher is more likely to click on the corresponding search result. If, on the other hand, the description is boring and unappealing, in most cases the user will click on another search result.
Are there other ranking factors for a better position in search engines?
The functionality of the design is also very relevant for better visibility in search results. Nowadays, it is very important for search engines such as Google whether a website is also optimized for mobile users. The majority of users access websites via mobile devices. If these are not sufficiently optimized, users will have problems navigating and, in most cases, there will also be problems with the display of the page. For this reason, Google also evaluates the presence of a responsive design.
How relevant is the structure of content for the SEO structure?
How content is structured also has a huge impact on search engine rankings. The inclusion of headings such as H1, H2 and H3 is recommended. Care should also be taken to ensure that relevant keywords appear frequently enough in texts.
