What is the search volume?
The search volume always refers to a specific keyword. The search volume can be used to indicate how often a certain term is searched for in a selected time period. With the right search volume research, companies can make statements about supply and demand in specific sectors. As the data always varies and many sudden changes in search volume can also be seasonal trends, the search volume must be checked regularly. As a rule, the actual search volume is always associated with the Google search engine. Correct analysis also allows a site to be optimized for search engines, for example through on-page optimization. If a keyword is searched for very frequently, i.e. the search volume is very high, the market and the potential are correspondingly high. However, corresponding competition must also be expected here.
How can the search volume be checked?
A suitable tool for finding out the search volume of a keyword quickly and reliably is Google Trends. Here you can find reliable and secure information on search volumes and search queries. In addition to Google Trends, there is also the Google Ads Keyword Planner. In contrast to Google Trends, this provides much more precise figures. Google Trends usually only shows trends and tendencies. However, even these statistics are usually sufficient to correctly assess a market.
Why is search volume so important?
Search volume is very important for companies and website operators. The search volume can be used to estimate how popular a certain topic or product is. If the search volume is rather low and a keyword is rarely entered into the search engine, the demand is also manageable. Usually, however, the competition is not so great. If, on the other hand, you are dealing with a keyword for which the search volume is very high, it can be more difficult to establish yourself.
Importance of search volume for online marketing
The search volume is relevant for all companies that also have an online presence. Advertising campaigns and marketing strategies can be adapted to the respective search volume of a keyword. When building a site with unique and high-quality content, keyword research should always be carried out first. Particular attention should be paid to the keywords with the highest search volume. However, keywords with a low search volume should not be underestimated either. Here, the competition from search engines is much weaker and a lot of traffic can be generated with just a small investment. For a successful marketing strategy, the search volume should be checked at regular intervals. If there have been significant changes, it is usually necessary to optimize the site.
Why does the search volume of a keyword change?
How often a particular keyword is searched for depends on many different factors. In the case of products in particular, it may be that they are only so-called seasonal items that are only popular at certain times. It is also possible that certain trends have come to an end and the search volume is correspondingly lower.
How can search volume be estimated?
In order to correctly estimate the search volume of a term, it is a good idea to compare certain keywords with keywords that are always relevant. This allows you to quickly estimate how popular one product is compared to another.
