What is search engine optimization?
The term search engine optimization is abbreviated as SEO and means Search Engine Optimization. Search engine optimization is an important part of online marketing and aims to optimize the content and technical aspects of a website. Search engine optimization usually focuses on selected keywords for which a particular website should be ranked higher in the search results. Different strategies can be used to optimize a website in such a way that organic traffic can be built up through the search results. Search engine traffic is authentic visitors who have not come to the site through paid advertising.
Why is search engine optimization so important?
Search engine optimization has become increasingly important over the course of Internet history. The aim is always to attract more visitors and therefore more traffic to a website. Using various tools and strategies, search engine crawlers can be influenced in such a way that your website is displayed at the top of the search results for the desired keywords. This leads to it being displayed to more users on the Internet, which inevitably results in better visibility. The keywords should always be chosen to be topic-specific so that a certain level of interest is also aroused in the visibility in the search results.
What is OnPage SEO?
On-page search engine optimization refers to all optimization measures that are taken directly on your own website. A distinction is made between technical and content-related measures. Technical changes are primarily concerned with things such as page loading speed, website structure, sub-page structure and the response time of the respective server. With many tricks and measures, the website can be made more visible and faster for search engines.
What is part of OffPage SEO?
Off-page search engine optimization includes all measures that are not taken directly on your own site. Backlinks are often placed on other external sites and recommendations are integrated with links. In some cases, however, steps are also taken that are morally questionable: By flooding external comment areas and secretly placing links on external sites, search engine results can be influenced in the long term.
What is link marketing?
Link marketing primarily describes the expansion of reach on social media platform channels. Interesting or humorous content can attract users who feel addressed and then click on the linked website in the post.
How can the ranking in search engines be improved?
If website owners want to improve their ranking in search engines and thus generate more traffic, search engine optimization must be carried out. This involves adapting the site to the requirements of search engines based on various criteria. Content and texts are provided with keywords, subpages are created and backlinks are placed. This enables search engines such as Google to correctly assess the relevance of a page. In addition to on-page optimization, which takes place directly on your own site, there is also off-page optimization, in which the ranking is influenced by external sites.
Who should perform search engine optimization?
Although search engine optimization can also be carried out by the website operator themselves, this requires a lot of prior knowledge. For inexperienced website operators, it is advisable to hire an online marketing agency that specializes in search engine optimization.
