What are page impressions?
Page impressions, page views or simply the number of hits on a website are key figures that show how relevant a website is and how often it is viewed. A high number of page impressions usually means high-quality content, but there is no rule for this. Page impressions only show how often a website is accessed. The impressions do not always have to come from real people; bots or crawlers can also call up a page and influence the statistics. Page impressions are an important indicator for search engines to assess the relevance and quality of a page.
How can page impressions be recognized?
A page view is always generated when a browser accesses a specific website. When analyzing impressions, a distinction must be made between visits and visitors. If a user visits the same website twice within half an hour, these two visits count as a single visit. If the user visits the page again after half an hour, this visit is counted as a separate visit. However, it is recognized that the customer has visited the page twice. There are then two visits from a single visitor. However, a visit does not always have to be a real person. It is also possible for a website to be accessed by bots or search engine crawlers. This can be analyzed and evaluated in a web analysis tool.
The importance of page impressions for online marketing
Page impressions are an important benchmark for assessing marketing strategies and checking whether advertising campaigns are achieving the desired success.
Page impressions can also be an evaluation tool in the advertising market. The number of impressions is particularly relevant for display advertising. If a website has a large number of impressions, it can be advertised on very well. The interest of other companies increases and prices for advertising blocks can be calculated. The CPM (thousand contact price) is generally used here. Customers always pay per thousand impressions and can estimate the price of an advertising placement based on the CPM.
What are the benefits of page impressions for SEO?
Site operators can use page impressions to see how often a page is viewed. They can also analyze which subpages are viewed more frequently and which are viewed less frequently or not at all. However, page impressions usually provide little information about the quality and content of the pages. Just because a page is viewed more frequently does not necessarily mean that users are satisfied with the content. Nevertheless, page impressions are an indication of the relevance of a page in the long term.
Page impressions can be increased through targeted search engine optimization. This usually involves optimizing content, revising structures and placing backlinks.
