One method of search engine optimization is on-page optimization. This lexicon entry shows what it is and why this method is so important.
What is OnPage Optimization?
On-page optimization refers to all measures that are taken directly on a website to achieve a better ranking with search engines such as Google. On-page optimization includes changes and optimizations to structure, content and user-friendliness. The adjustments are only made on the target page, not on external websites. Indirect optimization, such as link building, is referred to as off-page optimization.
What measures are there for on-page optimization?
In on-page optimization, a distinction is made between content-related structural and technical optimizations. Structural content changes involve improvements in the area of content. High-quality content such as texts, images or videos must be integrated into the website. Care must be taken to ensure that the content is truly unique. Unique content is content that offers added value and cannot be found in the wording presented on any other website. If it is content that has been copied from other websites, search engines will penalize this content. When making structural changes to content, the focus should be on providing the user with high-quality and reliable information that cannot be found on other sites in this form.
Technical changes are also part of on-page optimization. The aim here is usually to make the site attractive to search engine crawlers and to make subsequent indexing easy for search engines. The backend of a website is adapted and optimized for this purpose. This includes meta elements, the sitemap, the source code, alt attributes of images and the link structure.
What happens during on-page optimization?
On-page optimization describes a fundamental measure for search engine optimization for website operators. The focus is always on the content of your own site. In most cases, on-page optimization requires the creation of new, high-quality content that offers users decisive added value. Only in this way can it be assumed that a good ranking in search engines will be achieved and that users will be convinced by the content and perhaps even return to the site. Keywords also play a decisive role in the creation of new content. The focus should be on selected keywords that are integrated into content as part of on-page optimization. To adapt your own site, you also need to take a closer look at areas such as loading speeds, canonical tags, microformats, 404 error pages, title tags and meta descriptions.
What is the difference between on-page and off-page optimization?
On-page optimization only concerns measures that directly affect your own site. Off-page optimization also includes factors where measures are taken on external pages. For example, link structures such as backlinks or other links. It is important that on-page optimization is always carried out before off-page optimization, because with a poorly optimized website, optimizations on external sources are of little use.
Why is on-page optimization so important?
The aim of on-page optimization is to improve the user-friendliness of a website. Content such as text, images or videos should be playable on any end device and the user must be offered real added value with content. This is the only way to ensure that search engines display a page high up in the search engines.
