The Online Value Index (OVI) from Xovi is a metric that shows the SEO visibility of your own website and that of your competitors. This metric is frequently used in search engine optimization.
What is OVI?
The “Online Value Index” (OVI for short) is a key figure from Xovi that shows the visibility of a domain in the organic search results of Google and Bing. High visibility is the result of many rankings, which in turn ensure the corresponding traffic via the search engines.
What is the purpose of the OVI?
Anyone can easily see from the OVI whether their own SEO measures have been successful – because when the OVI rises, so does the number of rankings. You can also see at a glance how strong the competition is and how far your own website has already progressed.
The visibility curve can also be tracked via the project system at Xovi, in which historical data (back to 2009) can also be displayed. This visibility curve also shows whether you are affected by a Google update.
How is the OVI calculated?
The Online Value Index is calculated weekly from the top 100 rankings per domain. This is done on the basis of our own keyword database, which contains 500,000 keywords. A cross-section of the most diverse sectors is taken from this.
It is also interesting to know that the keyword database does not change. The crawler has always used the same keywords since the data was collected in 2009. This makes the OVI even more meaningful.
The calculation is then based on the positioning, current (monthly) search volume and the click rate. Of course, there is also a certain weighting – because a ranking in 3rd place under “search engine optimization” is rated higher than 1st place under “search engine optimization Berlin”.
How can your own Online Value Index be classified?
Unlike metrics from other software manufacturers, Xovi has no caps – Wikipedia.org, for example, already has a value of over 107,000. Other tools usually have a scale from 0 to 100, as is the case with Ahrefs, for example.
In order for a comparison to take place, a competitor must always be identified who offers a similar portfolio of products and services, as otherwise the values can hardly be compared with each other.
It is therefore less advisable to compare your own Online Value Index (OVI) with that of Wikipedia, Amazon or eBay. These naturally have more rankings and therefore a higher visibility index due to their large product range.
