Domain popularity is a metric that can be used to determine the value of a website, for example. The term also comes from the SEO industry.
What is the domain Popularity?
Domain popularity is a factor used to determine the relevance of a website. It represents the number of domains that link to a specific other website. These links are referred to as backlinks and represent a metric for search engines, which is later used to determine the ranking in the search results.
Is domain popularity a quality factor?
If authors always link to a specific source, then it is obvious that it is content with added value. The algorithm can also assume that it is a text that breaks down the facts and describes them accurately – exclusive content may also be found here.
All of this is roughly comparable to citing from scientific sources. If a source is cited particularly frequently, it is given a seal of approval. This principle is similar for domain popularity. However, only one link counts here – several links from a domain do not count.
The sheer number of links pointing to the website is referred to as Link Popularity. However, as mentioned, this metric is not particularly easy to manipulate, otherwise this factor would no longer be relevant.
Developments in search engine optimization
Search engine optimization is an important area that is already taken into account in web development. It is not just about the text itself, but also about the criteria outside of it. These would be, for example:
- Up-to-dateness of a website
- Completeness and relevance of content
- References to the website(backlinks)
- Meaningful titles
- Structure and organization of the content
- URLs in spoken form instead of numbers and letters
How can domain popularity be identified?
If the operator of a website wants to know how his domain popularity is doing, he can use some backlink tools. These can usually be used free of charge for several queries per day. Of course, there are also some tools, such as Ahrefs, which only display this for a membership fee. Alternatively, SEO and link building agencies can also determine this value and suggest measures to increase it.
How can this metric be increased?
Search engines noticed some time ago that manipulation occurs time and again and that loopholes are exploited. Google has therefore been providing a tool for years to report pages that have manipulated links on their website. The only real option is to publish high-quality content.
