Link building is not about placing links “at random”, but about doing so intelligently. In this context, the term deep link is also used.
What is a deep link?
A deep link is not a “start page link”, but a link that points specifically to a subpage. The term means “deep linking” and already describes the methodology behind it. A user is led to further content.
A direct link shortens the search for content, as it would not make sense for the user to be directed to the homepage and have to search for the desired content from there. An external link is set according to the same scheme. For example, a source reference is set directly instead of simply referring to the start page.
For search engine optimization, it is important that all important subpages also have a deep link. If the website only has links to the homepage, this needs to be changed.
Deep links in an environment (website)
An essential task of deep links is to refer to specific content. It doesn’t matter whether it’s just text or photos and videos. An important goal is that the user can gain a deep insight into the content of the website without having to search for it themselves.
Deep links to increase sales
Deep links are also used in online marketing, as this can lead to more customers and therefore increase sales. A website visitor would probably start on the homepage, but can be taken from there to the categories or products.
Deep links in affiliate marketing
The aim of affiliate marketing is to generate commissions – deep links can also be used for this purpose. Affiliates generate a deep link to a product, which also has tracking. This means that the actual store operator knows where the turnover has come from and which affiliate should be credited with the turnover.
Aspects in SEO
Content always plays a decisive role in SEO – the power of a subpage can also be increased through links (link power). The aim is for the deep links to also strengthen the long tail.
However, care should be taken to ensure that this cannot be classified as an attempt at manipulation. This means that here too, attention should be paid to quality and quantity hardly plays a role. A healthy ratio between links on the homepage and on the subpages should be ensured accordingly.
Professionally compiled link packages from SEO agencies can be very helpful in building up a diverse link profile for your website.
