Everyone uses a browser, but only the most tech-savvy people know what it is. This lexicon entry shows what it is and why it is also a factor for search engine optimization (SEO).
What is a browser?
Today, there are two browsers in particular that have established themselves. The first is Google Chrome and Apple Safari. Other browsers, such as Opera and Firefox, primarily occupy niches and their market shares have fallen significantly, but if you check the statistics, you will also notice that Microsoft’s Internet Explorer (now: Edge) also dominates. In fact, this is increasingly due to pre-installations at public authorities, offices and other institutions and schools. End users themselves usually hardly use this browser, and there are also some browsers that are based on Google Chrome. One of the well-known examples is the “Yandex Browser” or “Chromium”. The advantage of this is that the plugins from the Chrome browser are compatible with it.
Browser and how to handle SEO
Every browser has a marketplace for various extensions (also called “plugins”). These extensions are helpful for obtaining information for search engine optimization. The following list shows well-known examples for this purpose.
Sistrix Toolbar
The Sistrix Toolbar (with the Sistrix visibility index of the same name) shows a quick overview of each website when it is visited. However, this plugin is not intended for in-depth analysis, it is only useful for a rough assessment.
SEOquake
SEOquake is an older tool, but still a great help. It compiles all relevant data from a wide variety of tools. It provides an overview and provides the function for carrying out a keyword analysis. An export is completed quickly and can then be used for your own purposes.
MozBar
Moz, which also reports the SEO metric Domain Authority, launched its own Chrome extension for SEO some time ago, which has since been the most successful with over 800,000 installations. The company displays important metrics directly in the browser and filters H tags, dofollow links, nofollow links and meta title/description. This greatly simplifies the work. The paid version of this provides direct access to the Moz software via the API, the free version is limited to the basics.
