Setting links is important for many reasons – but it also depends on experience. This is impressively demonstrated by the Bad Neighborhood, because it develops into a construct that only harms your own website.
What is a bad neighborhood?
Bad Neighborhood” means “bad neighborhood” and this already shows the direction in which it is heading. If a website violates Google’s webmaster guidelines, it will be penalized. Google and other search engines use this to ensure a qualitative search index. For the penalized page, this means that indexing is no longer possible. If your own link is on this page, then your own page is in a so-called bad neighborhood. There is a risk that the website will be downgraded. Another serious consequence is that trust is lost as a result – but the internal calculation of the Google algorithm is based on all of this. However, a dubious link profile can be detected during an analysis. A reputable website has links from reputable sources with individual and meaningful link texts.
What can lead to a manual action by Google?
There are many reasons for a Google penalty. Websites that use black hat SEO methods, for example, receive a penalty:
- Spamming
- Linkfarming
- Claoking
- Keyword stuffing
How is the Bad Neighborhood removed?
The link profile should be checked regularly so that no bad neighborhood arises in the first place. These anomalies can be detected using SEO tools, although link monitoring is certainly also recommended. This can be done to get out of the “bad neighborhood”:
- A dubious backlink can be removed immediately via a disavow.
- Ask the operator of the website to delete the link.
- Trigger a reconsideration request with Google if the backlink cannot be removed and has already been removed from the search index.
What are the disadvantages of a bad neighborhood?
A Bad Neighborhood could also start a reputation damage in some respects, this happens especially if it is an 18+ website or something similar of this kind. The disadvantage of such a link is that it can also lead to a loss of ranking. If the services of a link building agency are used, the experts can (and should) also take care of problems of this kind.
