Case study in the software store area
From 18k to 135k traffic per month
Find out now in this case study how we managed to build up a traffic value of more than €294,000 per month, which the client does not have to actively pay to Google via ads. Free traffic in the form of 135,000 visitors per month.
STATISTICS
117.000
more organic traffic per month
SI from 0.41 to 3.07
Visibility index (Sistrix)
750 % more traffic
Traffic x7.5
Initial situation
At the beginning of our collaboration, the software store was in a challenging position. The monthly traffic was 18,000 visitors, which was a solid basis, but the store’s potential was far from being fully exploited. The store’s visibility, as measured by the Visibility Index (SI), was only 0.41, which indicated a limited reach and low presence in search results.
Our client had realized that they lacked a solid foundation of backlinks needed to climb further up the organic search results. Especially in the area of strong and highly authoritative backlinks, the competition had a clear advantage, which our client urgently wanted to make up for.
Our approach
After a comprehensive analysis of the competitive landscape and the client’s existing link profile, we decided to focus on off-page SEO and the targeted development of backlinks. We pursued a two-pronged strategy:
Creating a foundation: First, we laid the foundation by building up backlinks en masse. Here we relied on forum links and a large number of smaller content links, which together formed a strong foundation. This strategy helped us to strengthen the domain authority and create a broader basis for later, more targeted measures.
High-quality links for top keywords: Once the foundation was laid, we focused on high-quality content links, especially for the most important keywords. In our competitive analysis, we discovered that the competition had built up a large number of strong backlinks, particularly in the domain rating range of 50-65. In order to be competitive in this environment, we specifically invested in high-quality links that were precisely in this authority range.
We used the monthly budget of €3,000 for link building efficiently to achieve a mix of quick success through quantity and long-term success through quality.
The result
Our measures led to impressive results. Traffic increased from 18,000 to 135,000 visitors per month – an almost seven-fold increase. The value of this organic traffic is the equivalent of over €294,000 per month that the client would otherwise have had to spend on Google ads to achieve the same reach.
The visibility index also recorded a significant increase from 0.41 to 3.07. This underlines the significantly improved presence of the store in the search results and confirms the effectiveness of our off-page SEO strategy.
By strategically building backlinks, we were not only able to significantly increase visibility and traffic, but also create a sustainable basis on which the client can continue to build. The store is now ideally positioned to hold its own in a highly competitive market in the long term.
High intent purchase keywords have been in first and second place for more than 1 1/2 years with a search volume in the cluster of more than 30,000 queries per month. Example keyword: buy product name
Note:
After 12 months, the client has entrusted us with the management of 2 further stores for Austria and Switzerland.
After 6 months, we have already achieved a 3- and 4-fold increase in traffic and positioned important keywords in the top 3.
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