Case study house building company
Keyword set with search volume of more than 60k in top 3
In this case study, you’ll learn how we used targeted link building and strategic optimization to help a German client selling houses rank #1 for a high-volume keyword and its variants. Organic traffic from the optimized keyword increased from 750 visitors per month to several tens of thousands.
STATISTICS
30,000 more visitors
more visitors for this keyword cluster set only.
TOP 3 Positioning
The most important keywords in the TOP 3. high purchase intent KWs in place 1/2.
High purchase intention
High purchase intent due to very specific search query.
Initial situation
The client, a provider of houses from Germany, was in a difficult position at the start of our collaboration. The target keyword and its variants, with a combined search volume of 61,000 per month, ranked in positions 15 to 35 in the search results. These rankings generated only 750 visitors per month, which was far below the potential that these keywords could offer.
Our approach
In order to improve the ranking and significantly increase organic traffic, we relied on targeted link building. The focus was on acquiring high-quality backlinks that were specifically targeted at the main keyword and its variants. Our strategy included a careful selection of relevant link sources that would strengthen trust in the domain and increase visibility in the search engines.
In addition, we offered comprehensive SEO consulting with numerous SEO tips and assistance, which the client implemented on their own.
The result
Thanks to our targeted measures, we were able to bring the main keyword and its variants into the top 3 of the search results, where they have been ranking stably for over 12 months. Keyword variants with a high search volume of over 10,000 per month were placed in the top 3, while smaller variants landed in the top 5. It is particularly noteworthy that the money keywords with a high purchase intent rank in 1st and 2nd place.
These optimizations not only helped the client achieve a dominant position in search results, but also significantly increased their business results by maximizing traffic and quality leads. Traffic no longer had to be purchased via Google Ads for these keywords.
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