The most important facts in brief:
- The Google Ads customer number is the key to your Ads account and is displayed in the account settings. You need it for account links, access management and support.
- Invite users by email and set the access level. As an admin, you can adjust or revoke rights at any time.
- With an administration account, you can manage several Ads accounts centrally via the customer numbers. This makes administration easier and provides an overview.
- Users can be given read, edit or admin rights. The rights are flexibly customizable for secure teamwork.
To get access to a Google Ads account, you need a Google account. If you don’t have one yet, you can simply create one. The account holder will invite you by email address and after accepting the invitation you can log in to your Google Ads account with your Google account password.
Find and use Google Ads customer number
The Google Ads customer number is your key to accessing your Ads account. You can use it to create and manage campaigns and analyze their performance. You can find your customer number in the account settings of your Google Ads account.
The customer number also allows you to link and manage several Ads accounts centrally in one administration account. This gives you an efficient overview of all your Ads ads and campaigns. By linking your Google Ads account with external services such as Google Analytics or the Google Merchant Center, you can expand the functions and adapt them to your needs.
Here are some advantages of the account connection:
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Google Analytics: Improve your campaign performance through detailed performance tracking and analysis
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HubSpot: Simplify the management of your advertising data and create targeted audiences
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Google Merchant Center: Use product and campaign data effectively for optimized search queries
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Google Tag Manager: Implement analysis tools easily on your website
Linking multiple Google Ads accounts makes it easier for you to work together as a team. You can assign differentiated access rights and track the use of the accounts. An MCC account (My Client Center) offers you central management of all your Ads accounts. To request a link, simply enter the customer number of the respective account.
Manage access to your Google Ads account
To work effectively with your Google Ads account, it is important to manage access rights carefully. Only grant other users access when necessary. Make sure to accept access rights correctly or revoke them if necessary. Adjust the access levels regularly to ensure the security of your Ads data. This will ensure smooth collaboration with your team.
Grant access
To grant other users access to your Google Ads account, you as the admin must enter the user’s e-mail address in the account settings under “Access and security” and set their access level. The invited user will then receive a confirmation email and can accept the invitation with one click.
Accept access
If you have received an invitation to collaborate on a Google Ads account, you will find a link in the confirmation email that you can use to accept access with just a few clicks. Once you have registered, you can view, edit or manage the account as an admin, depending on your access level.
Cancel access
The admin can edit or completely remove the access rights of individual users at any time. To do this, simply select the relevant user in the account settings under “Access and security” and click on “Remove”. After confirmation, the user no longer has access to the Google Ads account.
Edit access level
For each user with access to your Google Ads account, you can set the appropriate access level as an admin. The following options are available:
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Read: The user can view the account, but cannot make any changes.
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Edit: The user can create, edit and delete campaigns, ad groups and ads.
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Administrator rights: The user has complete control over the account, including the management of users and settings.
By carefully managing access rights, you ensure that your team can work together efficiently while keeping your Ads data secure at all times. With the right combination of experience, help and the practical functions of Google Ads, you can successfully optimize your campaigns and achieve your advertising goals.
Conclusion
The Google Ads customer number forms the basis for the effective management of your advertising account. You can use it to assign specific access rights to employees or external service providers and thus distribute the work on your campaigns optimally. As the account admin, you always retain full control over all settings and data.
Access can be precisely controlled by assigning authorizations at account level, campaign level or for individual tools and functions. This ensures that each person only has access to the area relevant to them and that sensitive information such as payment profiles remains protected. At the same time, you can adjust or revoke authorizations at any time in just a few steps if areas of responsibility or team members change.
Sophisticated rights management therefore makes a significant contribution to increasing the security of your Google Ads account and optimizing team collaboration. By retaining control over your account and your data, you create the conditions for successful and efficient campaign management with Google Ads.
FAQ
How do I find my Google Ads customer number?
You can find your Google Ads customer number in the account settings of your Google Ads account. To do this, click on the gear icon at the top right and select “Account settings”. Your customer number will be displayed there.
What is the Google Ads customer number needed for?
The Google Ads customer number is the unique key to your Ads account. You need it to grant access to other users, to link multiple accounts or when contacting Google Ads support.
How do I give other users access to my Google Ads account?
To grant access to other customers or users, go to “Access and security” in the account settings. Enter the user’s e-mail address, set the desired access level and click on “Invite”. The user will receive a confirmation email and can accept the access.
What access levels are there for invited users?
There are various access levels that you can assign as required. The options range from “Read” and “Edit” to full “Administrator rights”. As the account administrator, you can adjust or revoke the rights at any time.
Can I manage multiple Google Ads accounts centrally?
Yes, this is possible. With an administration account, you can link your Ads accounts centrally via the customer numbers. This allows you to maintain an overview and control campaigns across all channels without having to log into each account individually.
