Case study: Company in the field of “becoming a doctor”
From 4,900 to 26,000 organic traffic
In this case study, you will learn how we were able to increase the traffic of a website from 4,900 to 26,000 visitors per month through targeted SEO measures. With a combination of technical optimization, high-quality link building and a consistent content strategy, we were able to increase the website’s Visibility Index (SI) from 0.006 to 0.15 and achieve a monthly traffic value of €17,000 per month to date.
STATISTICS
20,000+ more visitors
per month in organic traffic
TOP 3 Positioning
Important medical keywords searched for by the target group
Content optimization
Over 95 blog posts and SEO landing pages optimized within 6 weeks
Initial situation
The client started with a low Visibility Index (SI) of 0.006 and a monthly traffic of around 4,900 visitors. Despite a solid basic structure, there were numerous technical SEO problems and untapped potential in terms of content and link building, which limited the website’s visibility and traffic.
Our approach
We started with a comprehensive SEO audit that identified and fixed technical errors such as 404 links, incorrect redirects, duplicate content and incorrectly set canonicals. In addition, we carried out an SEO and UX-optimized consultation to optimize the homepage, header and the entire blog area. The SEO optimization of the blog detail pages was implemented according to our proven SEO blueprint.
At the same time, we started with targeted link building, focusing on high-quality links to strengthen the domain authority. Our OnPage team and the SEO content team quickly optimized over 95 blog posts and SEO landing pages within six weeks. This involved WDF*IDF optimization, content structuring and the addition of relevant keywords.
In addition, we worked with the client to set a target of publishing 15 new blog posts per month, resulting in a consistent content strategy.
The result
As a result of our comprehensive measures, traffic increased from 4,900 to 26,000 visitors per month, accompanied by an increase in the visibility index from 0.006 to 0.15. Numerous number 1 rankings, including featured snippets, were achieved and the website recorded significant improvements for the most important money keywords. The monthly traffic value has reached the current level of €17,000 per month, further underlining the success of the measures.
Due to the success of these measures, we were also able to take over the management of two other websites for the group of companies and are constantly expanding the current website project.
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