Nowadays, the Internet offers many more opportunities to advertise your product or service than was previously the case. One term that comes up again and again is “online marketing”. In this article, we explain exactly what this is and what forms it takes.
What is online marketing?
Online marketing encompasses all marketing measures that relate directly to the Internet. Due to the ever-increasing integration of the internet into everyday life, there is no longer a direct distinction between online and offline marketing. Due to the fact that the Internet is omnipresent in almost every situation, the boundaries cannot be precisely defined. Online marketing measures always focus on directing more users to a specific website. This is largely achieved through professional search engine optimization, on-page and off-page adjustments, content marketing and social media marketing. Online marketing can be implemented by website operators themselves, but also by established online marketing agencies. Agencies then often offer comprehensive support. Optimization in online marketing always describes a long-term process. Pages often have to be adapted to search engine updates and optimized for good visibility.
What areas does online marketing cover?
The disciplines of online marketing can be broken down into a few key areas. As a rule, the aim is always to acquire new customers and attract more visitors to a selected page. This is achieved through the following measures, among others:
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Search engine optimization: Search engine optimization is a very important component in the area of optimization for long-term traffic in online marketing. Top positions on Google and other search engines can be achieved through link building, unique content, keyword research and adjustments to the structure. The focus here is on building organic traffic that is sustainable in the long term. With search engine optimization, websites benefit from a cost-effective alternative to other advertising techniques.
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Email marketing: In email marketing, email lists are often used to send offers and services. The aim is to arouse the interest of potential customers. If the email lists are of a high quality, people can be encouraged to buy through targeted email marketing.
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Banner advertising: Banner advertising is a very classic way of generating traffic and attracting attention. It involves advertising on pages with banners. These are usually placed either directly at the top or in the margin. The important thing with banner advertising is that it is placed on pages that deal with a similar topic to the target page. This is the only way to reach the right target group.
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Affiliate marketing: Affiliate marketing is a way in which commercial providers remunerate sales partners with a commission when a certain product is purchased via a link. There are now sites that have been set up solely for affiliate marketing. Here, visitors can usually obtain vouchers or view products based on price comparisons and reviews. The aim is always for a customer to buy a product via a specific link after viewing it.
Are there any other marketing measures?
In addition to the well-known and common marketing measures, there is also mobile marketing, which has become increasingly relevant in recent years. With mobile marketing, campaigns can be personalized based on personal data and targeted advertising can be placed.
What is video marketing?
Video marketing is a successful alternative to traditional cinema or television advertising. An advertising video can be created easily and without much prior knowledge and much younger target groups can be reached through personalization. Video marketing is also associated with a much lower advertising budget.
