Anyone who deals with search engine optimization will also come across the term “Black Hat SEO”. What this is, why the methods could be dangerous and what advantages may result from them can be read here.
What is black hat SEO?
The term “black hat” comes from the hacker scene and basically stands for “evil hacker”. In search engine optimization, however, this term has less to do with hacking and more to do with tricks. Methods are used that do not comply with the guidelines. The aim here is to achieve a solid ranking quickly. If a website quickly achieves a top ranking, then a low fall is also possible. Google and Bing have the option of removing a page from the index. This is also not uncommon if the ranking was obtained through SEO tricks.
What black hat SEO tricks are there?
The essential Black Hat SEO tools include:
- Text Hiding
- Link Farms
- Keyword stuffing
- Doorway and Gateway Pages
- Duplicate content (automatic translations)
- Pingback and trackback spam
- Automatic linking in forums
What are the consequences of black hat SEO?
Google and Bing handle violations of the guidelines very strictly. If such a case is noticed, the page is penalized, so that this is actually noticed, there is an algorithm in the system. This is primarily aimed at link spam and duplicate content. In order to avoid penalties, you should look for a reputable link building agency with which there is a high level of trust.
