In connection with links, it is also about meaningful (and descriptive) anchor texts. There are also synonyms for this term that have become established, such as link text or “anchor text”.
What is an anchor text?
An anchor text is a clickable text part that can be provided with any link. The anchor text can refer within a domain or to an external domain. This also has an influence on the ranking or the naturalness of a link profile.
What should anchor texts look like?
Anchor texts should be set eloquently and, above all, naturally; this is particularly important in relation to external websites. Within your own domain, this does not have to be taken into account; in these cases, keyword anchor texts can also be written. An example of a natural and eloquent anchor text (underlined) would be:“In this article on optimizing loading speed, you will find more information.”This would be formulated as an invitation, so you can increase the click rate if necessary. On the other hand, you can also give a clear indication of what the user can expect behind the link: “We have provided a PDF of this case study free of charge. “The pattern is always the same, the anchor texts should be formulated in a “speaking” way. This allows Google to understand the intention behind the link and assign it accordingly.Google describes this concern in the search engine optimization guide as follows:“The better the anchor text is, the easier it is for users to navigate and the better Google understands what the linked page is about. “Internal links therefore play an essential role in search engine optimization. In any case, it is important to ensure that the link is only set with a contextual reference, otherwise these links could even have a toxic effect and thus cause a deterioration in the ranking.
Optimize internal anchor text
If you run a website, then you should also take care of the internal links. Optimization is easy in itself, especially if it is a new website.
Generic anchor texts refer to words such as “here”, “click here” or “read more”. This should be avoided from an SEO perspective.
Optimize external anchor texts
Specifically, this is a measure in backlink optimization. It is important for Google that links are set in context here too.
- Position high-ranking keywords at the beginning of the text.
- Text links are better than redirects or script links.
- Search for and use traffic-rich keywords.
- Only set links in the right context
Anchor texts pose a particular challenge in relation to external websites, as these links can quickly be considered unnatural.
